Highway Patrol

Agency Network: 
December 2010
Mini:  Highway Patrol


To add some excitement to the experience, MINI introduced nighttime test drives. When you drive at night, not only are the roads quieter, you're also far less likely to run into people you'd rather not. They're all busy doing other things.

Print advertisement created by FCB, New Zealand for Mini, within the category: Automotive.

Advertising Agency: DRAFTFCB, Auckland, New Zealand
Executive Creative Director: James Mok
Creative Director: Tony Clewett
Art Director: Kelly Lovelock
Copywriter: Matt Simpkins
Photographer: Meek
Retouching: The Lounge
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surecreator's picture

does this mean people who is taking test drive are allowed break the traffic rule as at night there is no1 to catch them? not working for me..

Activity Score 31
Creative Director
Guest's picture

It's kind of cheeky, while still sort of saying what people who enjoy driving really think: night time driving can be a lot of fun, because a lot of the stressors of the day time driving aren't there.

Dzsoi's picture

I like it. Just a small adjustment I would suggest: you don't need an image-like headline 'Drive when no one's around.' - the ad is about test drives, not driving in general.
'Smooth test drives at night.' or something like that will do it.

Activity Score 8611
jackblack's picture

Can you say Time magazine?

Activity Score 2363
Art Director
everartz's picture

what the hell is this!!

Activity Score 7613
Art Director |

| everartz |

Guest's picture


MidasTouch's picture

I don't get it.
One more way to introduce unjustified sex in an add?...

Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Manoma's picture

No far to have the same opinion..
even i like the visual...

Activity Score 1108
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