Description
Print advertisement created by Monday, Thailand for Mini Hearing Aid, within the category: Electronics, Technology.
Said "Duck". Heard "Duck".
Executive Creative Directors: Passapol Limpisirisan, Wiboon Leepakpreeda
Copywriters: Ingkarasm Techotantiphat, Jirayu Ardsamang
Art Directors: Trisith Arreevong, Pakorn Inthachai, Sarita Chanthai
Photographer: Kamin Jaroensuk
Illustrators: Pakorn Inthachai, Thapat Kijrujipark, Tripuck
both work well. xln
life is a playground
Why those cartoons in the middle? I don't fully get it.
If you are impaired, you might hear something instead of Duck, so the probable options that you might think are the things in the middle, but in the end you hear only Duck.. Dats the sp of the product..
i don't get it, why those figures? however the packshot could make the ad!
Everybody is creative, be yourself.
dadada: Those "figures in the middle" are items the names of which might sound like the word "duck" to a person starting to lose their hearing: duck; jug; truck; plug; bug. People with nerve deafness start suffering from what experts call "consonant confusion". This illustrates the phenomenon well, in a friendly format.
Like it a lot.
That's it.
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