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Cyberpunk

Campaign
Agency Network: 
Published/Aired: 
May 2010
Mini Print Ad -  Cyberpunk

Also From This Campaign 2

Description

Print advertisement created by Liquid, United Arab Emirates for Mini, within the category: Automotive.

Caption

The anniversary edition Camden. It´s anything but cute.

Advertising Agency: Liquid Campaign, Dubai, UAE
Creative Director / Art Director / Copywriter: Philipp Cerny
Senior Art Director: Mohammed Jawhar
Illustrator / Retoucher: Christo Penev/Rotfilter
Account Management: Kerstin Hagg, Michael Keller
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Guest's picture

WHY???????????

Guest
TommyO's picture

I don't get it.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Guest's picture

What´s not to get?? For me it´s pretty obvious. A birthday edition has instead of a stripper evil creatures jumping out of the cake because the car is so strong. Not exactly a hard nut.

Guest
gon_enelcamino's picture

stop defending your own scams..

gon_enelcamino
Activity Score 838
Underground
Guest's picture

I dont defend other peoples campagins, but i just happen to knwo that the campaign ran in the whole ME region. With even more motives.

Guest
the_guest's picture

I'm not sure whether the guest up here (do not mistake him for me!) did this, but I have to say this campaign is both clearly understandable AND ugly

the_guest
Activity Score 175
jorj's picture

me too

jorj
Activity Score 638
Art Director at Senior Art Director
Hibon's picture

pretty obvious ? please, i also need a ad manual for this.

Hibon
Activity Score 3734

Simple ideas are the best !

jackal hunts's picture

It's pure contradiction of thoughts...thumbs down

jackal hunts
Activity Score 325
Copywriter at India
Shingo's picture

explain plz

Shingo
Activity Score 408
jackmancer2017's picture

Only link that I can think of is that it has a German engine (BMW), but beside that this is just weird!!

jackmancer2017
Guest's picture

Actually, I think Mini uses Citroen engines that are made in Poland, if memory serves.

Guest
Dzsoi's picture

Two elements mixed, don't have to be an Einstein to decode it... anniversary = birthday cake, anything but cute = masked guy with a baseball bat.

Dzsoi
Activity Score 8557
Copywriter at Brightly
Guest's picture

I understand that if i buy this car, a guy with a baseball bat will smash my head hehe

Guest
Guest's picture

By the ways, its a wedding cake!...soooo

Guest
Guest's picture

Terrible...

Guest
Guest's picture

Could it be that since the birthday (wedding?) cake looks "cute" on the outside, it has a monster on the inside. It's probably the persona, they want to instill in the Mini; sort of like saying this car may look cute on the outside, but it's a Monster (HP, Engine?) on the inside. I'm just guessing.

Guest
Guest's picture

Big dislike!!!

Guest
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