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Cyberpunk

Campaign
Agency Network: 
Published/Aired: 
May 2010
Mini:  Cyberpunk
Mini Print Ad -  Cyberpunk

Also From This Campaign 2

Description

Print advertisement created by Liquid, United Arab Emirates for Mini, within the category: Automotive.

Caption

The anniversary edition Camden. It´s anything but cute.

Advertising Agency: Liquid Campaign, Dubai, UAE
Creative Director / Art Director / Copywriter: Philipp Cerny
Senior Art Director: Mohammed Jawhar
Illustrator / Retoucher: Christo Penev/Rotfilter
Account Management: Kerstin Hagg, Michael Keller
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Guest's picture

WHY???????????

Guest
TommyO's picture

I don't get it.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Guest's picture

What´s not to get?? For me it´s pretty obvious. A birthday edition has instead of a stripper evil creatures jumping out of the cake because the car is so strong. Not exactly a hard nut.

Guest
gon_enelcamino's picture

stop defending your own scams..

gon_enelcamino
Activity Score 838
Underground
Guest's picture

I dont defend other peoples campagins, but i just happen to knwo that the campaign ran in the whole ME region. With even more motives.

Guest
the_guest's picture

I'm not sure whether the guest up here (do not mistake him for me!) did this, but I have to say this campaign is both clearly understandable AND ugly

the_guest
Activity Score 175
jorj's picture

me too

jorj
Activity Score 638
Art Director at Senior Art Director
Hibon's picture

pretty obvious ? please, i also need a ad manual for this.

Hibon
Activity Score 3734

Simple ideas are the best !

jackal hunts's picture

It's pure contradiction of thoughts...thumbs down

jackal hunts
Activity Score 325
Copywriter at India
Ahmed Bahaa's picture

explain plz

Ahmed Bahaa
Activity Score 408
Art Director at Saatchi & Saatchi |

Ahmed Bahaa
http://behance.net/bahaa

jackmancer2017's picture

Only link that I can think of is that it has a German engine (BMW), but beside that this is just weird!!

jackmancer2017
Guest's picture

Actually, I think Mini uses Citroen engines that are made in Poland, if memory serves.

Guest
Dzsoi's picture

Two elements mixed, don't have to be an Einstein to decode it... anniversary = birthday cake, anything but cute = masked guy with a baseball bat.

Dzsoi
Activity Score 8611
Copywriter
Guest's picture

I understand that if i buy this car, a guy with a baseball bat will smash my head hehe

Guest
Guest's picture

By the ways, its a wedding cake!...soooo

Guest
Guest's picture

Terrible...

Guest
Guest's picture

Could it be that since the birthday (wedding?) cake looks "cute" on the outside, it has a monster on the inside. It's probably the persona, they want to instill in the Mini; sort of like saying this car may look cute on the outside, but it's a Monster (HP, Engine?) on the inside. I'm just guessing.

Guest
Guest's picture

Big dislike!!!

Guest
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