Caravaners

Campaign
Agency Network: 
Published/Aired: 
December 2010
Mini:  Caravaners

Description

To add some excitement to the experience, MINI introduced nighttime test drives. When you drive at night, not only are the roads quieter, you're also far less likely to run into people you'd rather not. They're all busy doing other things.

Print advertisement created by FCB, New Zealand for Mini, within the category: Automotive.

Advertising Agency: DRAFTFCB, Auckland, New Zealand
Executive Creative Director: James Mok
Creative Director: Tony Clewett
Art Director: Kelly Lovelock
Copywriter: Matt Simpkins
Photographer: Meek
Retouching: The Lounge
Log in or register to post comments

Highest Rated

Guest's picture

Without the "caravaners" title, I wouldn't have gotten this in a million years. Ditto for the cyclist. The officer one is the only one that works, but barely.

Guest
Guest's picture

Without the "caravaners" title, I wouldn't have gotten this in a million years. Ditto for the cyclist. The officer one is the only one that works, but barely.

Guest
Manoma's picture

this one is the best...
but where is the dream, or the pleasure in this ?

Manoma
Activity Score 1108
Copywriter
Advertisement
Featured Content

Latest Collections

Advertisement