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Alien

Campaign
Agency Network: 
Published/Aired: 
May 2010
Mini:  Alien
Mini Print Ad -  Alien

Also From This Campaign 2

Description

Print advertisement created by Liquid, United Arab Emirates for Mini, within the category: Automotive.

Caption

The anniversary edition Camden. It´s anything but cute.

Advertising Agency: Liquid Campaign, Dubai, UAE
Creative Director / Art Director / Copywriter: Philipp Cerny
Senior Art Director: Mohammed Jawhar
Illustrator / Retoucher: Christo Penev/Rotfilter
Account Management: Kerstin Hagg, Michael Keller
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Guest's picture

Celebrating MINI in MARS or What????????????

Guest
Guest's picture

That´s ON mars. You cant celebrate IN a planet.

Guest
Guest's picture

Either IN or ON, what is the concept????? still don't get it.......

Guest
jorj's picture

i don't get it.

jorj
Activity Score 638
Art Director at Senior Art Director
Hibon's picture

Nice visual... that is all.

Hibon
Activity Score 3734

Simple ideas are the best !

Guest's picture

Even alien has come to celebrate

Guest
Guest's picture

Its easy...even aliens have come on earth to celebrate

Guest
Guest's picture

The alien has come to celebrate

Guest
Guest's picture

no its anything (which even includes aliens?!?!?!) but cute...or maybe bcause this car looks like from another planet?! weird ad...

Guest
Tononoke's picture

I dont get it, "its anything but cute" ?? that means that both the mars and car are anything but cute? does the car have somthing especial?

Tononoke
Activity Score 16
Art Director at JWT Peru
jackmancer2017's picture

Expected better from Mini =(

jackmancer2017
Abrahams's picture

An Ad jus for the sake of an Ad. Cute concept? The arabs believe in riding the american muscles like caprice, buick, GMCs etc.. Made by liquid..its really a liquid campaign. Approach Publicis or Leo Burnette, MINI.

Abrahams
Activity Score 109
Publicis India
Guest's picture

This is what one describes as stupid, when being brutally honest. Considering that the alien is at most a tenuous link to 'not cute' and secondly that the 'anything but cute' idea was the entire basis of the Dodge Caliber launch campaign. In an attempt at being constructive, may I suggest looking at other people's adverts as well as uploading your own, that way I can make comments on work that is rather more praiseworthy.
:)

Guest
copywriteratlarge's picture

This is just stupid for two reasons: one the alien is a rather tenuous link to 'not cute' and secondly the 'anything but cute' concept was the entire basis of the Dodge Caliber campaign. If I were to attempt to be constructive I would definitely suggest that you also look at competitor brands' advertising as well as putting up your own. It may help.:)

copywriteratlarge
Activity Score 4
Copywriter at Anywhere
copywriteratlarge's picture

This is just stupid for two reasons: one the alien is a rather tenuous link to 'not cute' and secondly the 'anything but cute' concept was the entire basis of the Dodge Caliber campaign. If I were to attempt to be constructive I would definitely suggest that you also look at competitor brands' advertising as well as putting up your own. It may help.:)

copywriteratlarge
Activity Score 4
Copywriter at Anywhere
Guest's picture

Huh? Probably the first Mini ad that I didn't like.

Guest
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