50th birthday
Description
Print advertisement created by Blackriver FC, South Africa for Mini, within the category: Automotive.
50 years and still happening.
Creative Director: Ahmed Tilly
Art Director: Justin Joshua
Copywriter: Iain Thomas
Illustrator: Am I Collective
Producer / Art Buyer: Hilary Simpson
Highest Rated
I like it how they connect the various periods with the expressions! Nice one.
~~this paranoid survived!~~

La botaste

What's the word on the bottom right car? Is it 'yo' or 'oyobo'? Please do clarify. That aside, good idea I guess.

'Ayoba" means awesome, or really cool in South African vernacular.
The target market is slightly different in South Africa, and we wanted to make it locally relevant.
execution is not bad. but i was wondering where you got the idea from. ive seen that somewhere else before.
Colourful idea. AM always Mini. Could be good, if MINI show how big potential that have
Digital product designer | Custom URL shortener and smart links
happy b'day MINI
they showed me a picture & i laughed
dignity has never been photographed

nice one justin & gang! your no. 1 rival & fan
I like it how they connect the various periods with the expressions! Nice one.
~~this paranoid survived!~~

AM I for the win!! Booya