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Guillotine

Campaign
Agency Network: 
Published/Aired: 
October 2008
Mineirinho Zero:  Guillotine

Description

Print advertisement created by PS10, Brazil for Mineirinho Zero, within the category: Non-Alcoholic Drinks.

Caption

The new Mineirinho Zero. Don't miss it.

Advertising Agency: PS10, Rio de Janeiro, Brazil
Creative Director / Art Director: Digo Souto
Copywriter: Felipe Gaúcho
Photographer: Manufatura Digital
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iT-iS-i's picture

Would've been cool if it was an energy drink. Either than that, the execution scene has really been over played.

Bathe yourself in gold-dust then i'll believe you're filthy rich.

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

BE MY GUEST's picture

Nice. Ironic yet funny :)

BE MY GUEST
Activity Score 44
Top Of Mind, Los Angeles
Crisp One's picture

cool idea, i agree with it-is-i that the old style executioner is a lil played out.

Crisp One
Activity Score 2005
Other at New York
Grrrr's picture

For a Photoshop composition a downright bad one but then again somebody would say it was intentional, aimed at Archive. The idea is stupid but the nature of its stupidity and youthfull bravado is somewhat innocent. Death, my friends, death is the one thing that we may be sure of. Thank you, thank you.

Grrrr
Activity Score 1961
Illustrator
SandMan69's picture

This is just lame, sorry.

I appreciate what they're getting at, but it just feels silly and ill conceived.

"stay low, move fast"

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

sneakyhands's picture

reminds me of tombstone pizza.
capt of firing squad: "what do you want on your tombstone?"
condemned man: "pepperoni and cheese."

the faces in this campaign seriously creep me out too.

sneakyhands
Activity Score 1857
Copywriter
CR_AD's picture

one idea but bad photoshop !

http://www.coupsdepub.com/

CR_AD
Activity Score 413
Other
Guest commenter's picture

yes men good idea very bad PHOTOSHOP

Guest commenter
TrainRunner's picture

maybe they used GIMP.

TrainRunner
Activity Score 225
Art Director
Favete's picture

They just fuck*d this up with that terrorist hood.

Favete
Activity Score 365
Consorcio Publicitario - Dir. Creativo |

--------------------------------------
Change it, change it now coz they will tomorrow.

matacho's picture

terrible photoshop

matacho
A voz da razão.'s picture

Pelo amor de deus. O Brasil tem tradição em print, não vamos estragar a nossa história com esses fantasmas de péssimo gosto.

A voz da razão.
STRTLRS's picture

The executioner is wearing something typically associated with bank robbers; he's probably wearing Nike shoes too. Ha ha ha ha!!!!

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

shambugu's picture

Well it's kind of bullcrap. I don't quite recall the brand but it went like this: "The most requested food on death row". Perhaps it was Mc'Donalds. Anyway, STOP COPYING OTHER PEOPLE WORK. You are only making a fun out of yourselves. Don't you have any pride left????

shambugu
Activity Score 34
Copywriter
Javier Ramírez's picture

Oh my good...that´s wath I call...veeery bad photoshop

http://javoramirez.wordpress.com/

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

McBain5000's picture

Yet another FSC (five second concept)... yawn

McBain5000
Activity Score 115
n/a
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