The Fire Inside - Joe

Campaign
Agency Network: 
Published/Aired: 
February 2014
Mine Safety Appliances:  The Fire Inside - Joe

Description

Print advertisement created by Smith Brothers, United States for Mine Safety Appliances, within the category: Industrial, Agriculture.

Caption

The fire's searching for oxygen. You're searching for civilians and praying you get there first.
Captain Joe Magliocca, Pittsburgh Bureau of Fire, Truck 17. When you go in, we go in with you. MSA

Advertising Agency: Smith Brothers Agency, Pittsburgh, USA
Creative Directors: Bronson Smith, Lindsey Smith
Art Director: Craig Seder
Copywriter: Cathy Bowen
Photographer: Frank Walsh
Retoucher: Dwight Pritchett
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sold's picture

After the first line "fire's searching for oxygen", I expected some sentence that would surprise me.

sold
Activity Score 3379
Copywriter
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