Agency Network: 
May 2011


Print advertisement created by Y&R, Brazil for Millward Brown, within the category: Professional Services.

Advertising Agency: Young & Rubicam, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Flávio Casarotti, Sérgio Fonseca
Copywriter: Laura Esteves
Art Director: Daniel Salles
Planner: David Laloum, Cesar Ortiz
Photographer: Allard
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Nike Diesel's picture

They stole it from this:

Thanks for the link, Mr. Butch.

Nike Diesel
Activity Score 13630
Art Director
Butch's picture

I just saw it 2 days ago...because of that i remembered well

Activity Score 25
DGCS's picture

Great ads. Congrats.

Activity Score 410
Art Director
Manoma's picture

Yep... it's a little too close than the other campaign for being totally clear.
Shame, it was a good idea, and a better artistic direction....
And the copy was excellent...'s done.

Activity Score 1108
Jef's picture

To be clear as you said, in my opinion this other work is not an ad.
It seems like planning charts.
For sure the visual is very close to it. They probably have used as a reference.
But i like it. Good idea.

Activity Score 176
Art Director
shrin's picture

Great ads!

Activity Score 10
design |

dreams looks like you will live forever.

bhuvneshwar.chd's picture

the whole campaign is class.

Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

MidasTouch's picture

I like it! Thanks for the link^^

Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

pez's picture

this is the only photograph they didn't stole from the reference and it's the only one that doesn't really fit, because the earring is not crafted like a graphic, while in the other two photos the kippah and the hiyab are do crafted like a graphic.. I don't like this kind of "very very similar" executions while these references were published in blogs all over the world some months ago...

Activity Score 1804
Creative Director
ace85le's picture

I think it's subtle and nice. Love the treatment.

Activity Score 3935
Marketing Manager |


Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

cwriter_joey's picture


the link you posted is not even an ad campaign. That's an editorial.
How can it be a copy????

Activity Score 6