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Las Vegas

Campaign
Agency Network: 
Published/Aired: 
October 2011
Miller:  Las Vegas

Description

Print advertisement created by DDB, India for Miller, within the category: Alcoholic Drinks.

Caption

It's miller time.

Advertising Agency: DDB Mudra, Bangalore, India
Executive Creative Director: Vipul Thakkar
Creative Directors: Deepak Singh, Saurabh Doke
Art Director: Aneesh
Copywriter: Ram
Illustrator: Aneesh
Photographer: Radhakrishnan
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Highest Rated

Martijn.'s picture

Nice ad

Martijn.
Activity Score 74
jackmancer2017's picture

I've heard that a lot of liquor ads in India use this 'lifestyle' way - but should that make a proper excuse? The art is lovely, really lovely but the idea is absent.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
khronos's picture

FYI companies DO NOT have rights to advertise alcohol in India, but they do need to stay in the consumers mind...so they make complete ads for SODA under the umbrella brand...yes yes, very hypocritical of the govt. since a huge amount of revenue comes from the alcohol, but it does make for some really interesting restrictions that u gotta get around creatively...so i dont know this was released in India, probably just outsourced...and in any case most advertising in india is about eye-popping visuals and less about a foolproof idea...

khronos
Activity Score 998
Copywriter
jackmancer2017's picture

Ah, thanks - that's very interesting indeed. I didn't know that :)

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
khronos's picture

ahh no problem, btw, it was published "Oct-2011" - Now in India...hmmmm

khronos
Activity Score 998
Copywriter
morse's picture

I agree. It looks good, but no idea. Perhaps it doesn't need one.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Milan Solanki's picture

There is an idea, local culture is portrayed in each ad. And though not a fresh idea, it is presented beautifully.

Milan Solanki
Activity Score 994
Copywriter at Purple Phase Communications
Billoughsby's picture

+10

Billoughsby
Activity Score 5154
Art Director |

That's it.

Hadrons's picture

I like your interpretation - sub culture is more exact, if I may.

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

tirthomitro's picture

case of lost marbles

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Hadrons's picture

I like the art in this campaign.
Khronos - thanks for the info. helped to understand the copy.

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

khronos's picture

You are most welcome! :)

khronos
Activity Score 998
Copywriter
simonds08's picture

I like the art except for the parts that overlap the bottle. do i have to like the rest?

simonds08
Activity Score 598
Billoughsby's picture

Oh yes. It's mandatory. Part of the SOPA and PIPA bills.

Billoughsby
Activity Score 5154
Art Director |

That's it.

kleenex's picture

The background art for all ads is great.

kleenex
Activity Score 57541
Web Designer/Developer
jackblack's picture

Not loving this.

jackblack
Activity Score 2362
Art Director
Roger Keynes's picture

The Champagne of Beer!
Weirdly wonderful :)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Orighomisan's picture

Nice art. Idea????

Orighomisan
Activity Score 21
Art Director at STB McCann |

Cheers!
Misan

Martijn.'s picture

Nice ad

Martijn.
Activity Score 74
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