Description
Print advertisement created by DDB, India for Miller, within the category: Alcoholic Drinks.
It's miller time.
Executive Creative Director: Vipul Thakkar
Creative Directors: Deepak Singh, Saurabh Doke
Art Director: Aneesh
Copywriter: Ram
Illustrator: Aneesh
Photographer: Radhakrishnan
I've heard that a lot of liquor ads in India use this 'lifestyle' way - but should that make a proper excuse? The art is lovely, really lovely but the idea is absent.
FYI companies DO NOT have rights to advertise alcohol in India, but they do need to stay in the consumers mind...so they make complete ads for SODA under the umbrella brand...yes yes, very hypocritical of the govt. since a huge amount of revenue comes from the alcohol, but it does make for some really interesting restrictions that u gotta get around creatively...so i dont know this was released in India, probably just outsourced...and in any case most advertising in india is about eye-popping visuals and less about a foolproof idea...
Ah, thanks - that's very interesting indeed. I didn't know that :)
ahh no problem, btw, it was published "Oct-2011" - Now in India...hmmmm
I agree. It looks good, but no idea. Perhaps it doesn't need one.
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
There is an idea, local culture is portrayed in each ad. And though not a fresh idea, it is presented beautifully.
I like your interpretation - sub culture is more exact, if I may.
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
case of lost marbles
they showed me a picture & i laughed
dignity has never been photographed
I like the art in this campaign.
Khronos - thanks for the info. helped to understand the copy.
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
I like the art except for the parts that overlap the bottle. do i have to like the rest?
Oh yes. It's mandatory. Part of the SOPA and PIPA bills.
That's it.
The Champagne of Beer!
Weirdly wonderful :)
The Jobless Writer
Will Think for Salary
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