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Dove

Campaign
Agency Network: 
Published/Aired: 
February 2011
Milkaboom:  Dove

Description

Print advertisement created by Doberman, Russia for Milkaboom, within the category: Non-Alcoholic Drinks.

Caption

Drink milk, feel lightness!

Advertising Agency: Doberman Studio, Moscow, Russia
Creative Director: Alexandra Zaharova
Photographer / Retouching: Ilya Plotnikov
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shahidali's picture

Don't know whether milk can be associated with lightness. Having said that the brief must be such. Considering that its aligned with the brief, good artwork. I'm not too excited about it but feel that it will have certain amount of cut through.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

CuriousPencil's picture

Vomitous yoghurt or a soap brand shitting in a glass.

CuriousPencil
Activity Score 4225
Copywriter
morse's picture
morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

everartz's picture

one of the oldest ways to show the benefits of drinking liquids such as milk, although it looks nice im still not buying it in 2011!

everartz
Activity Score 7613
Art Director |

| everartz |

Splata's picture
Splata
Activity Score 4
arke1's picture

Only it's not milk typography. It's an average attempt at a liquid photo manipulation.

arke1
Activity Score 235
Art Director |

http://www.arke1.com.au

luispiter's picture

light... i dont now...

luispiter
Activity Score 2756
comunication
Billoughsby's picture

Yessir, it's the Dove Soap icon. MMM mmm, milk and soap.

Billoughsby
Activity Score 5154
Art Director |

That's it.

NataliaLima's picture

Is that ad not selling Dove soaps? Coz I felt like buying one.

NataliaLima
Activity Score 1380
Glut's picture

Dove soap.

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
adbot's picture

This is what happens when photoshop BECOMES the idea instead of delivering the idea.

adbot
Activity Score 42
Sushi lover's picture

When I first saw the ad, I thought it was for the Dove lotion or sort of stuffs.

Sushi lover
Activity Score 907

Dream needs to be big!

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