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Butterfly

Campaign
Agency Network: 
Published/Aired: 
February 2011
Milkaboom:  Butterfly
Milkaboom Print Ad -  Butterfly

Also From This Campaign 2

Description

Print advertisement created by Doberman, Russia for Milkaboom, within the category: Non-Alcoholic Drinks.

Caption

Drink milk, feel lightness!

Advertising Agency: Doberman Studio, Moscow, Russia
Creative Director: Alexandra Zaharova
Photographer / Retouching: Ilya Plotnikov
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Highest Rated

kleenex's picture

I love the idea.

kleenex
Activity Score 58667
Web Designer/Developer
denfilm's picture

it's beautiful

denfilm
Activity Score 409
Producer/Director at Ministry Film |

www.ministryfilm.com

CuriousPencil's picture

It's a pretty stain made from sloppy Photoshop is what it is. Check the line on the glass.

On the copy: lightness compared to what? After food? After obesity? What kind of heavy are we talking about?

Lacks context, and one two words can demolish it: white vomit.

CuriousPencil
Activity Score 4225
Copywriter
luispiter's picture

butterfly, its not light??

luispiter
Activity Score 2756
comunication
malloryamc's picture

This doesn't flow very well. If I feel anything after chugging a glass of milk, I feel heavier. Anyone with functioning eyeballs and an attention to detail could point out the flawed glass. Fail.

malloryamc
Activity Score 3
Photographer
kleenex's picture

I love the idea.

kleenex
Activity Score 58667
Web Designer/Developer
NataliaLima's picture

Healthy, yeah. But light?
Could've work for light milk, yet it would be obvious.

NataliaLima
Activity Score 1380
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