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adrianapr's picture

Right. They're only using the same overdone idea with milk to sell goodwill and to show they are good citizens.
I'll write a TV ad with some beautiful little colorful balls coming down a street... to sell beautiful little colorful balls. What you think? I'm not selling Sony Bravias, so it's ok to do that!

adrianapr
Activity Score 1254
valentinagomez's picture

BEAUTIFUL....

valentinagomez
Activity Score 14
Copywriter at NUCORPA
Guru's picture

I think it is a good filosophy, we hoped is a real commitment.
But anyway there is a great concept and graphic.

Omar Torres
Conceptual creative
Ogilvy / Guatemala

omar.torres@ogilvy.com

Guru
Activity Score 2
Copywriter at Ogilvy Guatemala
adrianapr's picture

done, done, done... milk forms vertebral columns, bones... and now what? Oh, let's form trees... c'mon guys, you can do better!!

adrianapr
Activity Score 1254
doubleturban's picture

Predictable, literal .... done ... done ... done ... done ... done!

doubleturban
Activity Score 118
Planner at Ogilvy New Delhi
andrekaze's picture

Right, but they aren't selling milk.

andrekaze
Activity Score 97
adrianapr's picture

Right. They're only using the same overdone idea with milk to sell goodwill and to show they are good citizens.
I'll write a TV ad with some beautiful little colorful balls coming down a street... to sell beautiful little colorful balls. What you think? I'm not selling Sony Bravias, so it's ok to do that!

adrianapr
Activity Score 1254
ultraboon222's picture

It might have been done before but it's still done beautifully. Great job.

-------------------------------

ultraboon222
Activity Score 220
Art Director |

Too many cooks in the kitchen....

Get-a-Fix's picture

It is surely a beautiful piece of work. Just want to point out something. Take a close look where the flow of milk hits the glass i.e. the top of the glass. It looks like that the milk is actually pouring into the glass from a wrong angle. The stream of milk should be falling on the inside & not on the outside of the mouth of the glass. Therefore, that particular bit of the glass should be visible. And in this layout its not. Maybe its the perspective which is creating some confusion.

Get-a-Fix
Activity Score 351
Copywriter
iT-iS-i's picture

Hell you're absolutely dead on point! The same effect is also on the ad and worse even look closer!!!

iT-iS-i, like an upside down ! mark.

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

iT-iS-i's picture

Hell you're absolutely dead on point! The same effect is also on the other ad and worse even, look closer!!! Once noticing this, you can't help, but get a slight churning in your gut...

iT-iS-i, like an upside down ! mark.

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

adrianapr's picture

Get-a-Fix is right... it's simply reversed!! What should be visible is not visible... and vice versa. Anyway sorry but I've seen the concept hundreds of times.

adrianapr
Activity Score 1254
mictooni's picture

Execution aside; this is simply a toast to creativity; Good thinking.

mictooni
Activity Score 8
Art Director at Explicit Communications Ltd, Lagos, Nigeria
raverus's picture

milk tree?

raverus
Activity Score 1476
Art Director
GillSans's picture

yep done before but still works

GillSans
Activity Score 84
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