Agency Network: 
November 2008


Print advertisement created by BBDO, Canada for Milk, within the category: Other.


Natural source of comfort.

Advertising Agency: BBDO Montréal, Canada
Creative Director: Daniel Andréani
Creative Group Director: Cher Campbell
Art Director: Dominique Audet
Copywriter: Christopher Jones
Project Director: Lyne Clermont
Account Executive: Mélie-Jade Dagenais
Print Producer: Michèle Blanchette
Retoucher: François Brisson
Graphics Designers: Martin Filion, Michael Joseph
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ricklongo's picture

What's the idea?

Activity Score 1244
ackattak's picture


Activity Score 396
Guest commenter's picture

I've only seen this one in the subway and i thought it was great. Seeing the other ads, i get that i didn't get it. The "comfort" line makes me believe that this woman was breaking up with her boyfriend or was ready to leave for a long long trip...well something where the milk was the only source of comfort in her dark and sad moment/world. Obviously, it wasn't the idea. Dommage.
It would have been perfect (for me). The art is beautiful though.

Guest commenter
SeanMartin's picture

No, I think you're right: it *is* the idea -- and it's a pretty bizarre one.


Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

topawers's picture

She didn't break up with anyone and she's not going on any trip. She just came back from a run. *See tennis shoes and sweat on hoodie*. Which makes this a "sooooo?" uninspired, not clear and very boring idea.

Activity Score 139
Fabio Chaves's picture

Milk of a cow it´s a natural source of confort for who?! Our mother give us the milk that we need. When we are babys, final point.

The photo is neautiful, but idea...

Fabio Chaves
missed my turn's picture

I can't relate to these.

I'm lactose intolerant, so that white glass represents everything but comfort.

missed my turn
Activity Score 426
STRTLRS's picture

I'd rather have a glass of Chivas on the rocks than a glass of milk when I'm down. These are just boring.

Activity Score 1601
storytellers. |

I think, therefore... yeah.

Pedestrian's picture

What is this, an Albert Camus novel? It's way, way dark for a food ad.

I'm sad, so I'm gonna pick up a glass of milk?

Activity Score 492
naima's picture

Me pone nerviosa, no creo que eso sea algo bueno.

Activity Score 67
Guest commenter's picture

All I see is Guiness!

Guest commenter
Guest commenter's picture

Sad again and again. Milk is not the solution, alcool would be better in that case.

Guest commenter
Guest commenter's picture

why ?

Guest commenter
raavigeorgian's picture

vague ad and equally vague comments

Activity Score 2444
Art Director at New Delhi