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Personalities, 7

Campaign
Agency Network: 
Published/Aired: 
April 2015
Mikado:  Personalities, 7

Description

Print advertisement created by Jesus, France for Mikado, within the category: Confectionery, Snacks.

Caption

The biscuit that says a lot about you.

Advertising Agency: Jésus, Paris, France
CEO: Gabriel Gaultier
Creative Director: Gabriel Gaultier
Managing and development Director: Adrien Taquet
Art Director: Thomas Martin-Lalande
Copywriter: Grégory Tortes
Photographer: Peter Lippmann
Business Director: Lucille Didier
Account Manager: Julia Lissague
Strategic Planner: Guillaume Carrère
Art Buyer: Pia Schneider
Head of Art: Stéphane Richard
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kleenex's picture

Interesting concept.

kleenex
Activity Score 58797
Web Designer/Developer
znrpl's picture

What I can't get is why the product itself should know a lot about me. The concept is very funny and fresh and increases memorability for the brand. But there's not, in my opinion, a real connection with the characteristics of the product.

znrpl
Activity Score 132
Other
Michelmichel's picture

Actually that's not the product that knows about you but it says something about you. I think that beyond these references, it says that everyone has a way to eat it. There's a good insight about the product here.

Michelmichel
Activity Score 43
cvchitale's picture

huh!!????!!!

cvchitale
Activity Score 1418
Copywriter
grugee822's picture

i could't get it.. it should have include that copy in english. Because english is a universal language to all people

grugee822
Activity Score 475
practical student |

pd

T.'s picture

Very nice campaign. One of the few that could just continue forever. Great for quick in and out topical ads.

T.
Activity Score 1110

What's your ad telling the consumer?

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