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Whisk

Campaign
Agency Network: 
Published/Aired: 
April 2009
Midol:  Whisk

Description

Created for personal portfolios. Was selected to be displayed at the 2008 One Show Student Exhibition.

Print advertisement created by University of Texas, United States for Midol, within the category: Pharmaceutical.

Advertising Agency: Texas Creative - University of Texas at Austin, Austin, USA
Professor: Sean Thompson
Art Directors / Copywriters / Illustrators / Photographers: Robert Finger, Josh Barto
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Highest Rated

HTG's picture

BOOOO!

HTG
Activity Score 239
Art Director at Lopez Negrete Communications
Guest's picture

What does Midol exactly do?

Guest
drunk dave's picture

It explains period pain, just doesn't say that MIDOL is the ideal solution. Needs a clever line that positions the product, otherwise it's just a generic statement for the problem.

drunk dave
Activity Score 1066
Copywriter at Publicis South Africa
tantrik_indian's picture

Visual brings to mind more of discomfort than relief.

tantrik_indian
Activity Score 953
Copywriter |

~~this paranoid survived!~~

tantrik_indian's picture

Hard hitting.

tantrik_indian
Activity Score 953
Copywriter |

~~this paranoid survived!~~

palls's picture

the way you describe the pain is ok but the ad is not citing the solution properly

palls
Activity Score 164
Copywriter at copy writer |

"selling is advertisment"

TRICKY's picture

good analogy but go the extra mile to explain what the product offers

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

blackstar7's picture

failllllllll

blackstar7
Activity Score 75
Administrative
Guest's picture

Fail, squared!!!
This reads like an abortion pill.

Guest
mattattaxx's picture

i thought the wackamole one was better.

mattattaxx
Activity Score 273
SNAP Newspaper Group
Guest's picture

Fucking hell, i thought they were headphones at first!

Guest
Guest's picture

I thought it was a product to help you get pregnant, that's how i interpreted the whisks....as in mixing!!!

Guest
Guest's picture

WWW.BROTHERAD.COM

good luck!

Guest
Guest's picture

incredibly clever. line of copy would distract from hard-hit of image: thought-provoking, contemporary, apt. - jw

Guest
Guest's picture

No it mens like abotion mashin

Guest
Guest's picture

not convincing

Guest
Guest's picture

Unlike all of you, I DO GET the methaphor!

Guest
Guest's picture

Its confusing...creates discomfort.

Guest
HTG's picture

BOOOO!

HTG
Activity Score 239
Art Director at Lopez Negrete Communications
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