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adadict's picture

I don't know...it seems a bit forced to me. If they did some research and found out that Oreo is the favorite midnight snack, well then idea is valid, but I am not sure that's true. People eat Oreos all the time, and children who are they main target do it mostly in the afternoons. In my opinion, they came up with an ad first and then accomodate their strategy to it.

adadict
Activity Score 49
Art Director
bknowlden's picture

This is pretty cool, it's just a shame that when anyone in advertising sees this, they'll probably think of the really great Nivea work.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

digifool's picture

Nice idea. I'm not sure about personifying the milk though in the copy... unless that's some sort weird brand thing.

digifool
Activity Score 266
Art Director
picky2's picture

this is boring till the bone.

picky2
Activity Score 280
Copywriter
Conceptual-eyes's picture

Nivea

Conceptual-eyes
Activity Score 1475
Copywriter
chintan ruparel's picture

not bad...simple idea

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

Ndukwe Onuoha's picture

hey conceptual-eyes, i immediately thought nivea too!

Ndukwe Onuoha
Activity Score 149
Copywriter at 141 Worldwide |

Big ideas are often small

oshe's picture

again??????????????

··o.s.h.e··

oshe
Activity Score 852
Copywriter |

oshe.pb@hotmail.com

Stigset's picture

I thought of Nivea as well...

Stigset
Activity Score 1454
Art Director
Beatboxer's picture

Everyone did.

Beatboxer
Activity Score 1517
Copywriter
addyhoch10's picture

yeah, this oreo tastes of skin cream.
do our adipose western civs really need a midnight snack?
(clever for oreo though)

addyhoch10
Activity Score 2592
Art Director
adcook's picture

This reminds me of just about every ad in the newspaper in Dubai around the time of Ramadan..

adcook
Activity Score 156
Other
ivan's picture
ivan
Activity Score 16
Creative Director at Ads of the World
ziadhdn's picture

D O N E B 4
9 5 8 7 6 4 times

ziadhdn
Activity Score 104
Graphic Designer |

ziad hamdan

Rog's picture

Yes, and...?

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

raverus's picture

hahahahahahahahaha, wat loser will use this idea..........

think harder FCB!

raverus
Activity Score 1476
Art Director
adthtsucks's picture

its not nivea its Olay Eye Gel who did it first in 2002. buddies stop piracy please....

adthtsucks
Activity Score 56
Art Director
Yokel's picture

and before that Kraft did it for some cookie.
Who cares anymore how often it's been done.

Yokel
Activity Score 604
Art Director
tyler's picture

Absolute lift from Oil of Olay night cream, have some shame you pirates of New York

tyler
Activity Score 12
Client Servicing |

Cheers,
Ra

ad-like-to-surprise's picture

According to me, Nivea is better... :^)

ad-like-to-surprise
Activity Score 4
Art Director
Guiracz's picture

Again?!?!

Guiracz
Activity Score 46
Art Director
adadict's picture

I don't know...it seems a bit forced to me. If they did some research and found out that Oreo is the favorite midnight snack, well then idea is valid, but I am not sure that's true. People eat Oreos all the time, and children who are they main target do it mostly in the afternoons. In my opinion, they came up with an ad first and then accomodate their strategy to it.

adadict
Activity Score 49
Art Director
sunan's picture

Nice old idea!!! old old old... old CD? x

sunan
Activity Score 16
Copywriter
Tapper's picture

The line needs some work, the perfect midnight snack' or whatever. Milk soaks up the liquid but doesn't eat it.

Strip. Strip. Strip.

Tapper
Activity Score 490
Copywriter
hello2riyas's picture

ooooo fcuk shd c NIVEA ad

www.riyasfavourite.blogspot.com

hello2riyas
Activity Score 22
Bangalore
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