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Play Small, Referee

Campaign
Agency Network: 
Published/Aired: 
April 2008
Microstars:  Play Small, Referee

Description

Other additional credits:

Print advertisement created by McCann, Italy for Microstars, within the category: Gaming.

Caption

Football stars become Microstars

Advertising Agency: McCann Erickson, Milan, Italy
Creative Director: Gaetano Del Pizzo
Art Director: Davide Mosconi
Copywriter: Daniele Agliata
Photographer: Matteo Cremonini
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Highest Rated

STRTLRS's picture

I get it. But why is the grass getting a red card? Placing the statuette on the ground would have been enough. And yes, it's very similar to the Hotwheels "Giant Women" campaign.

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

m í t i c o's picture

Funny...

---------------------------------------------
De nada sirve una Gran idea sin una Gran ejecución.

m í t i c o
Activity Score 676
Art Director at BBDO Honduras
otto54's picture

Niiiiceee end very well executed.
Bravi ragazzi.

otto54
Activity Score 381
Art Director |

----------------------------
Advertising pass, pasta remain...

pabloaotw's picture

Too close to the well known matchbox campaigns. Tooooooooooo close.

pabloaotw
Activity Score 235
Art Director
STRTLRS's picture

I get it. But why is the grass getting a red card? Placing the statuette on the ground would have been enough. And yes, it's very similar to the Hotwheels "Giant Women" campaign.

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

JAGGY's picture

"Football stars become Microstars" is a very very bad line for this lovely campaign.

JAGGY
Activity Score 1382
Copywriter at TBWA, Mumbai |

Jaggy, MICA Ahmedabad

Chris's picture

something refreshing from italy for once. nice campaign.

Chris
Activity Score 1935
Art Director
Vonz's picture

ahahhah very nice!

Vonz
Activity Score 23
everartz's picture

its a nice campaign...
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

ahpitt's picture

Good!

ahpitt
Activity Score 342
Art Director at Art Director
Alubia's picture

Quizá una toma subjetiva en contrapicada habría ayudado ya que el producto está en el cierre.

Alubia
Activity Score 54
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