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Guest's picture

The confusing, jargon-filled blob of copy, with its distracting changes in font colour & size and utter lack of a hook or payoff, does nothing whatsoever to convince me of anything and would most likely go completely unnoticed next to its competitors.

Guest
kaceres's picture

looks like an ipod nano jajajajajajajajaa

kaceres
Activity Score 235
Copywriter |

@Hazan_Ko

Ad_Man's picture

Are you sure you guys are proud of Windows Vista?

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Guest's picture

I don't believe MS is not able to come up with anything better...

Guest
Guest's picture

why i should buy ..what? a new phone? a new computer? a new sofware up-grade? this ad does not tell me nothing about the product...
In my opinion does not work, sorry guy. ;-)

Guest
silvi's picture

Porqué los creativos italianos son taaaaaaaan malos?

silvi
Activity Score 4134
Copywriter
adimstudio's picture

.. very good .. I thing this print is very expressive and well done !! clean and particular ..

adimstudio
Activity Score 83
Art Director at Art Director / ADIMSTUDIO SRL (ITALY)
Guest's picture

By looking at this ad without reading the words I thought it was an ad for the iPod nano. It wasn’t till I red the word “windows” I realized it couldn’t be.
I don’t think the font was the best choice and the colour change and font width looks chaotic.
With some twicking the idea could work.

Guest
Guest's picture

a wasted good brief.

Guest
appie's picture

Microsoft advertises, Apple benefits.

appie
Activity Score 157
Copywriter
Dev Kumar's picture

A good idea very well executed.

Dev Kumar
Activity Score 828
Copywriter at Mumbai
Guest's picture

Thanks to all for the comments.
In a first moment we did put an antenna on the up/left side of the phone. In the antenna there was the logo of Microsoft.
Also the shape of the phone more remind to an old-style phone.
After we jave decided to remove antenna and give phone a modern shape, that's why now it can seem an ipod nano.
At last, about the different sizes of the font, it was an attempt to give the visual more dynamis.

Guest
Guest's picture

Thanks to all for your comments.
We tought about an antenna-logo first, so people could easily understand we were "talking" about a phone.
After that we decided to remove it, cause it might look as an old phone model.
The different fonts are just to give and idea of movement in the visual and not really a way to create a confusing concept.

Guest
Guest's picture

We tought about an antenna-logo first, so people could easily understand we were "talking" about a phone.
After that we decided to remove it, cause it might look as an old phone model.
The different fonts are just to give and idea of movement in the visual and not really a way to create a confusing concept.

Guest
Dennyshow78's picture

Surely, I did a bit confusion with comments and translation! :-D

Dennyshow78
Activity Score 6
Other at Other.
beingofageoldgrace's picture

kindergarten artwork

beingofageoldgrace
Activity Score 351
Guest's picture

I don't like it. It looks like an ipod (inexcusable fault!) and there is not focus on any plus of new Windows phone. Bad concept.

Guest
Guest's picture

I don't like it. It looks like an ipod (inexcusable fault!) and there is not focus on any plus of new Windows phone. Bad concept.

Guest
adimstudio's picture

.. ciao denny .. secondo me ci provano in molti a farsi pubblicare un lavoro quì !! ;)

adimstudio
Activity Score 83
Art Director at Art Director / ADIMSTUDIO SRL (ITALY)
kozzmozz's picture

I don't like it. Looks like an iPod (inadmissible fault!) and there is not focus on any plus of the new Windows Phone. Definitely very bad concept.

kozzmozz
Activity Score 7
Copywriter at Leo Burnett
Wordnerd's picture

wow! The Windows Phone! people will go crazy for this!

about the ad: Booooooring. and all the stuff mentioned isn't really convincing me that this Phone will work better

Wordnerd
Activity Score 6620
Copywriter
Guest's picture

so baaad.

That gaps makes me think about bugs, viruses and all the stuff funny for mac-users :)

Guest
adimstudio's picture

.. ciao denny sono alessandro .. ho chiesto di cancellare la mia ad da questo sito perchè non ho (e quindi neanche tu immagino) il permesso del cliente .. inoltre devo darti la brutta notizia che noi siamo considerati come "dipendenti" a tutti gli effetti e quindi non abbiamo facoltà di pubblicare i nostri lavori da alcuna parte !! a meno che non ci pensino "loro" per loro conto .. fantastico è !!

adimstudio
Activity Score 83
Art Director at Art Director / ADIMSTUDIO SRL (ITALY)
Dennyshow78's picture

I'd like to specify this is not an official campaign by Microsoft.
It is an ad realized for an user generated contest promoted by the brand on Zooppa - www.zooppa.com.
Thanks to all again for your comments.

Dennyshow78
Activity Score 6
Other at Other.
kant's picture

just weird

kant
Activity Score 128
Copywriter
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