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Memory

Campaign
Agency Network: 
Published/Aired: 
October 2009
Microsoft:  Memory

Description

Print advertisement created by Crispin Porter + Bogusky, United States for Microsoft, within the category: Electronics, Technology.

Advertising Agency: Crispin Porter + Bogusky, Boulder/Miami, USA
Co-Executive Creative Directors: Rob Reilly, Andrew Keller
Creative Director: Tim Roper
Interactive Executive Creative Director: Jeff Benjamin
Assistant Creative Director / Art Director: Dave Steinke
Assistant Creative Director / Copywriter: Michael Craven
Head of Video, Integrated Production: Matt Bonin
Executive Integrated Producer: Paul Gunnarson
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everartz's picture

so this is another irrelevant testimonial campaign and im not saying so coz i hate PC, but because the testimonials are out dated big time... at least if this is the approach, fine with me just play it better .

everartz
Activity Score 7613
Art Director |

| everartz |

sirvan's picture

These are absolutely terrible. There's no consistent voice. Yet somehow each ad manages to have the wrong voice for Msoft.

I'm a mac guy who's been rooting for W7 from the getgo. I'm going to pick it up as soon as Apple updates BootCamp, but frankly these ads make me less psyched about being art of that club

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Guest's picture

Sorry, I tried to find out some imaginary class of that Window 7,
but this ad made not much clear definition and even gave vague status.

Guest
Kavita_Adhikari's picture

copy ain't impressive

Kavita_Adhikari
Activity Score 8
Copywriter at Hewlett Packard, Enterprise Business - Marketing Communication Operations |

critics "ad'' value :)

martois's picture

Could have been so much more, Microsoft have real brand issues, and if you listen to the research their audiences are losing faith. It seems like they are still licking their wounds from the Vista launch disaster where they failed to deliver on so many promises. Apple pulled a masterstroke with the 'I'm a Mac, I'm a PC' campaign which promoted themselves as the cool kids whilst dumbing down Microsoft as the bumbling geeks, all in a quirky manor that allowed them to get away with it.

This campaign from Microsoft doesn't inspire confidence in their latest Windows offering, the fact that some of the ads acknowledges Apple's 'I'm a Mac and I'm a PC' campaign but not in a head on manor only seems to add fuel to the debate that Apple innovates whilst Microsoft replicates, I suppose the campaign is implying 'we are listening and we respect your needs' but the key messages on the ads are a little uninspiring, generalised and 'safe' would you upgrade to Windows 7 because it uses less memory, perhaps the market research says you would but advertising is best when it's emotive and not just about ticking off marketing metrics.

martois
Activity Score 67
Creative Director at Carbon Creative |

Carbon neutral branding, graphic design, web design and digital agency based in Manchester UK | www.carboncreative.net

Graphic design Manchester | Website design Manch

Guest's picture

exactly i wrote some similar comments in the previsous "my idea" ads.
i think that microsoft wasted a huge chance making apples attacks to backfire on them.
both pc and mac have supporters. its about the clever use of stereotypes and confident mockery to ignite your own fans.
apple was clever enough to listen to their advertisers. they however created potential for microsoft to hit back using their campaign against them.

i guess the client was too afraid of radical ideas here. lots of potential wasted imo.

Guest
gravity's picture

agreed.

microsoft will never have it's own crowd of fanatics and brand lovers. they missed that opportunity decades ago. and no money pumped ad campaign will reverse this, simply because the product is not good.

did amiga or atari ever have that budget? then how did they earn their customers' hearts....

ha... the ads... they are terrible.

gravity
Activity Score 181
Art Director at Sistemsensin
Guest's picture

i beg to differ microsoft has its own supporters crowd.
just look at the mac vs pc smack going on in blogs, forums, bulletin boards...
also this board is not to discuss product quality but ad quality. otherwise we will see the mac vs pc armageddon here soon aswell :P

Guest
Juan Cabral's picture

Nice lines, but the photos could be much better. Looks like Crispin became just a cyber agency after all.

Juan Cabral
Activity Score 709
Copywriter |

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

ace85le's picture

Haha this is so boring, unratably.

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Guest's picture

Uhmmm, esta campaña huele a algo más, habrá que esperar antes de evaluar.

Guest
Alubia's picture

I think it's a teaser campaign. We have to wait for comment. Think big.

Alubia
Activity Score 54
Pub
Marlus Lau's picture

Man this is such a trash.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
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