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Battle for beauty, 3

Campaign
Agency Network: 
Published/Aired: 
June 2011
Microsoft / Internet Explorer:  Battle for beauty, 3

Description

URL: http://www.battleforbeauty.ca/

TAXI has created a unique game for Internet Explorer 9. Called The Battle for Beauty, it is the first HTML5 multiplayer game to be played simultaneously online and in the real world. This game demonstrates that by supporting HTML5, Internet Explorer 9 provides a radically faster and richer browsing experience.

Print advertisement created by Taxi, Canada for Microsoft, within the category: Fashion.

Advertising Agency: Taxi, Montreal, Canada
Creative Directors: Jean-François Houle, Dominique Trudeau
Art Director: Nicolas Thiboutot
Copywriters: Martin Charron, Jean-François DaSylva-Larue
Producers: Maxime Boivin, Jacques Latreille
Strategic Planner: Valery Loranger
Account management team: Marie-Ève Verreault, Jessica Wong, Julie Simon
Offsite experience: Moment Factory
Interactive programming: QuatreCentQuatre
Event staffing: NewAd
Social media seeding: Hypractif
Illustrator: Paul Laberge
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Highest Rated

MidasTouch's picture

I like the art. Pretty kawaii.

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Galo's picture

Nice art!

Galo
Activity Score 446
Copywriter
MidasTouch's picture

I like the art. Pretty kawaii.

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

kleenex's picture

If we did not have the IE reference to deal with I would have liked them more.

kleenex
Activity Score 58793
Web Designer/Developer
everartz's picture

Is that a bee android?

everartz
Activity Score 7613
Art Director |

| everartz |

morse's picture

Microsoft is the angel and everybody else is an ugly bug? Are you guys serious? This is so wrong on many levels.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Rotzgoht's picture

It's pretty. And pretty boring.

Rotzgoht
Activity Score 186
ace85le's picture

Ummm it's not even pretty!!!

ace85le
Activity Score 3935
Marketing Manager |

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