Battle for beauty, 2

Agency Network: 
June 2011
Microsoft / Internet Explorer:  Battle for beauty, 2



TAXI has created a unique game for Internet Explorer 9. Called The Battle for Beauty, it is the first HTML5 multiplayer game to be played simultaneously online and in the real world. This game demonstrates that by supporting HTML5, Internet Explorer 9 provides a radically faster and richer browsing experience.

Print advertisement created by Taxi, Canada for Microsoft, within the category: Fashion.

Advertising Agency: Taxi, Montreal, Canada
Creative Directors: Jean-François Houle, Dominique Trudeau
Art Director: Nicolas Thiboutot
Copywriters: Martin Charron, Jean-François DaSylva-Larue
Producers: Maxime Boivin, Jacques Latreille
Strategic Planner: Valery Loranger
Account management team: Marie-Ève Verreault, Jessica Wong, Julie Simon
Offsite experience: Moment Factory
Interactive programming: QuatreCentQuatre
Event staffing: NewAd
Social media seeding: Hypractif
Illustrator: Paul Laberge
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arthor's picture

The print ads lack a lot of context imo, I see a big ugly blob and I think yea, there's internet explorer. and it's going to lose some "battle". When in reality it's meant to be the competition.

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