Don't forget to upgrade

Agency Network: 
December 2009
Microsoft:  Don't forget to upgrade
Microsoft Print Ad -  Don't forget to upgrade


Print advertisement created by Grey, Israel for Microsoft, within the category: Electronics, Technology.


Don't forget to upgrade. Windows7

Advertising Agency: ACW – Grey Israel, Tel-Aviv, Israel
Creative Director: Moti Rubinstein
Art Director: Sagit Ben-Ami
Copywriter: Uri Shoham
Photographer: Yaron Itschakov
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Highest Rated

hilazon's picture

looks very bad

Activity Score 148
jackmancer2017's picture

Fire the photographer.

Marlus Lau's picture

Hauhuaahah agree!!!

Marlus Lau
Activity Score 1788
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
MatthewStacey's picture

I'll agree that the photo is not amazing but im curious as to how much of that is really the photographers fault and how much of that lies on the art director?

Activity Score 6
Photographer at Freelance in NYC
Guest's picture

agree...dont forget to upgrade your

CrackerJackFlash's picture

i think the idea is there

Activity Score 19518
Creative Director at CrackerJackFlash |

shahid.h's picture

it's a nice idea though, yah execution isn't up to the mark, but like it for a reason!

Activity Score 256
Copywriter at OgilvyOne Worldwide,Sr. Copy
jamesrothenburg's picture

Maybe better is the reminder was actually written on the notes. The photo is poor too.

Activity Score 552
Art Director
sirvan's picture

Scam-a-delic~ !

Activity Score 29754


"I love some things, and don't love some other things."

silvi's picture

Amateur photo. Good idea.

Activity Score 4134
Gualcor's picture

Windows 7 sucks, grrrr

Activity Score 964

Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.

satrianee's picture

They don't hear us... We got sick and tired of upgrading, updating, debugging windows and already moved on...

Isn't it time yet to deploy a decent version of this shit?

(sorry team)

Activity Score 3734
Marlus Lau's picture

The decent version already exists: mac.

Marlus Lau
Activity Score 1788
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
everartz's picture

thumbs up..

Activity Score 7571
Art Director |

| everartz |

CurryJ's picture

ha, ha....well said, Marlus.

Activity Score 937
Copywriter |

I think; therefore I am

chris myles's picture

totally hate Mac, I think Microsoft needs to fix the problems.

chris myles
Activity Score 427
Napier University
alexander_bickov's picture


Activity Score 3217
El Barto's picture

Don't forget to upgrade to.. four pieces of colorful paper?
Is that better than Windows, MS?

El Barto
Activity Score 109
Art Director
everartz's picture

i dont see an idea here, and if there is any then its a stupid idea for a stupid brand.. long live MAC! 

Activity Score 7571
Art Director |

| everartz |

Hibon's picture

Just ok for the idea but BAD photo.

Activity Score 3666

Simple ideas are the best !

fadirahhal's picture

just click to shoot this and add nothing???? anything??

Activity Score 231
Art Director at Emirates Hospital and CosmeSurge
Kunz's picture

there is no photographer.. only photoshop! lol!!!

Activity Score 148
Creative Director at 141Sercon
hilazon's picture

looks very bad

Activity Score 148
Guest's picture

the idea is okay, the execution is horror, the product is abysmal.

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