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Deck-Chair

Campaign
Agency Network: 
Published/Aired: 
September 2010
Micro X-treme:  Deck-Chair

Description

Print advertisement created by TBWA, Switzerland for Micro X-treme, within the category: Automotive.

Caption

You've got to do something new.

Advertising Agency: TBWA, Zurich, Switzerland
Creative Director: Frederick Rossmann
Art Directors: Frederick Rossmann, Aimara Burckhardt, Virginia Waldburger
Copywriter: Natasa Maricic
Photographer: Siro Micheroli
Account Director: Dominik Woodtli
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dsklan's picture

whats the product?

dsklan
Activity Score 1926
Art Director at homeshop
atb2005's picture

How does this (nonsensical) campaign reflect what they really sell? And they sell.... scooters! I don't find anything "extreme" or "new" about riding scooters. Poor images, cool logo, terribly designed website. And this set comes from TBWA??

atb2005
Activity Score 13557
silvi's picture

Good photo, weak idea

silvi
Activity Score 4172
Copywriter
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