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Road map, 3

Campaign
Agency Network: 
Published/Aired: 
April 2014
Michelin:  Road map, 3

Description

Print advertisement created by Havas, France for Michelin, within the category: Automotive.

Caption

We make maps so that you can look elsewhere.

Advertising Agency: HAVAS 360, Puteaux, France
Executive Creative Director: Thomas Derouault
Creative Director: Alban Penicaut
Art Director: Marielle Postec
Copywriters: Florent Roux et Marc Hoffmann
Illustrator: Matthew Cusick
Agency Producers: Anne Mascorda, Cécile Ousset
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venom_elite's picture

"look elsewhere"

like at the 20foot wave you've just driven into?

venom_elite
Activity Score 772
Art Director
damnson's picture

That headline sucks bad.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

GrumpyArtDirector's picture

Probably a bad translation. But the illustration is beautiful.

GrumpyArtDirector
Activity Score 858
Art Director
kleenex's picture

Art is solid for all three ads.

kleenex
Activity Score 57481
Web Designer/Developer
sold's picture

i can't see connection with tyres

sold
Activity Score 3379
Copywriter
joelapompe's picture
joelapompe
Activity Score 3875
wiseoldman's picture

Good art. Bad copy. Average idea.

wiseoldman
Activity Score 112
underscores's picture

weak ads, sorry.

underscores
Activity Score 335
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