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Road map, 1

Campaign
Agency Network: 
Published/Aired: 
April 2014

Description

Known as the reference company in the tourism & travel industry, Michelin has put its century of knowledge and expertise to good use for travelers mobility. That statutory image has turned Michelin into the legitimate spokesperson of a brighter speech, beyond technical performances and products selling points. Much more than a piece of paper, each Michelin map is an invitation to travel, an open door to bountiful landscapes, sensations and experiences.

Print advertisement created by Havas, France for Michelin, within the category: Automotive.

Caption

We make maps so that you can look elsewhere.

Advertising Agency: HAVAS 360, Puteaux, France
Executive Creative Director: Thomas Derouault
Creative Director: Alban Penicaut
Art Director: Marielle Postec
Copywriters: Florent Roux et Marc Hoffmann
Illustrator: Matthew Cusick
Agency Producers: Anne Mascorda, Cécile Ousset
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