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Let them rest in peace, 3

Campaign
Agency Network: 
Published/Aired: 
April 2013

Description

The latest Miami Ad School's institutional campaign aims to challenge the creatives to abandon references used exhaustively by the advertising market and to stimulate the search for new ones. Each one of the three pieces from the print campaign shows a composition with dozens of ads, products and services completely different, but starred by the same characters ever: Albert Einstein, Marilyn Monroe and Che Guevara.

Print advertisement created by Miami Ad School, Brazil for Miami Ad School, within the category: Agency Self-Promo.

Caption

Let him rest in peace.

Advertising School: Ogilvy Brasil
Chief Creative Director: Anselmo Ramos
Creative Directors: Roberto Fernandez, Paco Conde
Art Director: Thiago Di Gregorio
Copywriter: Felipe Machado
Illustrators / 3D: Alexandre Bucsky, Helena Lopes / Artluz Studio
Producers: Patrícia Cortes, Márcia Monteiro
Account Manager: Gabriela Malta
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Highest Rated

CommandZ's picture

NIce juxtaposition with the Dyslexia ad with Einstein above.

CommandZ
Activity Score 2509
Creative Director
jackmancer2017's picture

Oh the irony.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
joelapompe's picture

How advertising recycles and hijacks famous images and symbols (including Einstein) is the subject of my latest book (available worldwide) :
http://www.maisonmoderne.lu/eshop/joe-la-pompe/

joelapompe
Activity Score 3861
certaintly's picture

this is just as stupid and lazy as this ad.
http://adsoftheworld.com/media/print/getty_images_ali

certaintly
Activity Score 3994
domore's picture

Practice is what matter.

domore
Activity Score 41
CommandZ's picture

NIce juxtaposition with the Dyslexia ad with Einstein above.

CommandZ
Activity Score 2509
Creative Director
certaintly's picture

i dont see anything wrong with using iconic people who did great things.

theyre iconic and great for a reason.

just so long as theyre used in a new, creative way.

certaintly
Activity Score 3994
salil.sharma's picture

This One perfect ! Very funny & Creative

salil.sharma
Activity Score 2471
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

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