Advertisement

Always

Campaign
Agency Network: 
Published/Aired: 
May 2016

Description

Print advertisement created by John St, Canada for Miami Ad School, within the category: Education.

Caption

You are your book.

Advertising Agency: john st., Toronto, Canada
Creative Directors: Stephen Jurisic, Angus Tucker
Art Director: Jenny Luong
Copywriter: Martin Stinnissen
Photographer: Daniel Ehrenworth / Sparks Photographers
Log in or register to post comments

Highest Rated

campbellcoha's picture

A book is a portfolio benjamin. I´m sorry you took the time to write so much.

campbellcoha
Activity Score 341
VCU |

teamarnie.com

Benjamin Viethen's picture

So, is this ad trying to say that when we read a book, we identify ourselves with the protagonist thus becoming them? And therefore we should read more?

I don't get it. Besides, nope, you are not your book. It's a cool flight from the everyday world and I'd get the point if it was about the much more immersive movie. But books are rather catalysts for phantasies and rarely means of identification (more so when it's about bios).

Plus where does this ad show a famous protagonist/book/cover or anything? Plus, it reminds me very strikingly of the ad with a woman holding a book cover showing a face (girl with the pearl earrings) in front of her head...

Benjamin Viethen
Activity Score 267
Creative Director
campbellcoha's picture

A book is a portfolio benjamin. I´m sorry you took the time to write so much.

campbellcoha
Activity Score 341
VCU |

teamarnie.com

That guy from the office's picture

LOOOOOOOOL

Also, phantasie.

That guy from t...
Activity Score 266
Copywriter at Freelance
The Client's Wife's picture

Whooosh

The Client's Wife
Activity Score 125
Art Director
BAdsoftheworld's picture

There is an idea, cool

BAdsoftheworld
Activity Score 3519
Mytwocents's picture

Simple, smart and true. Like it. Nice art direction too.

Mytwocents
Activity Score 285
Copywriter
Truffle Shuffle's picture

It sends out the message, elegant style

Truffle Shuffle
Activity Score 77

Do the truffle shuffle.

sacrilegend's picture

Bland.

sacrilegend
Activity Score 3394
Copywriter
gulatisaab's picture

Killer idea

gulatisaab
Activity Score 8
Miami Ad School
Advertisement