Also From This Campaign 5
Description
Print advertisement created by John St, Canada for Miami Ad School, within the category: Education.
You are your book.
Creative Directors: Stephen Jurisic, Angus Tucker
Art Director: Jenny Luong
Copywriter: Martin Stinnissen
Photographer: Daniel Ehrenworth / Sparks Photographers
Highest Rated
A book is a portfolio benjamin. I´m sorry you took the time to write so much.
teamarnie.com
So, is this ad trying to say that when we read a book, we identify ourselves with the protagonist thus becoming them? And therefore we should read more?
I don't get it. Besides, nope, you are not your book. It's a cool flight from the everyday world and I'd get the point if it was about the much more immersive movie. But books are rather catalysts for phantasies and rarely means of identification (more so when it's about bios).
Plus where does this ad show a famous protagonist/book/cover or anything? Plus, it reminds me very strikingly of the ad with a woman holding a book cover showing a face (girl with the pearl earrings) in front of her head...
A book is a portfolio benjamin. I´m sorry you took the time to write so much.
teamarnie.com
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