Also From This Campaign 3
Description
Mozambique Fashion Week has a non-usage aggreament of any kind of illegal animal material-fabric on the Designers Collections. In the past years barbaric poaching has increased to new and alarming numbers and being this sort of criminal activity related to the fashion industry and Africa being its main supply, it was just natural to help raising awareness about this serious issue.
Print advertisement created by DDB, Mozambique for MFW, within the category: Public Interest, NGO.
Wear the cause. Fight against animal slaughter.
Creative Director: André Coelho
Creative Supervisor: Ricardo Traquino
Art Directors: Ricardo Traquino, Thiago Alves
Copywriters: Ivo Alves, Ricardo Traquino
Illustrator: Maisa Chaves
Designer: Simão Maia
Highest Rated
Huh?
Edit: read the description, nice idea.
An axe murderer of ads.
Huh?
Edit: read the description, nice idea.
An axe murderer of ads.
Confusing message. Great art. Overall doesn't work.
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
Seriously? How come people don't understand this or find it confusing? This has to be by FAR one of the easiest to understand ads... Making it more obvious would be going back to the "CALL NOW!" era... good lord.
