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Skinless logos - puma

Campaign
Agency Network: 
Published/Aired: 
February 2015

Description

Mozambique Fashion Week has a non-usage aggreament of any kind of illegal animal material-fabric on the Designers Collections. In the past years barbaric poaching has increased to new and alarming numbers and being this sort of criminal activity related to the fashion industry and Africa being its main supply, it was just natural to help raising awareness about this serious issue.

Print advertisement created by DDB, Mozambique for MFW, within the category: Public Interest, NGO.

Caption

Wear the cause. Fight against animal slaughter.

Advertising Agency: DDB Mozambique
Creative Director: André Coelho
Creative Supervisor: Ricardo Traquino
Art Directors: Ricardo Traquino, Thiago Alves
Copywriters: Ivo Alves, Ricardo Traquino
Illustrator: Maisa Chaves
Designer: Simão Maia
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Highest Rated

genceemek's picture

Good one.

genceemek
halaby87's picture

Nice

halaby87
Activity Score 10382
Wriccky's picture

This is one brilliant thought for a fashion week. Ecko unltd, Puma and Crocodile. Love the series.

Wriccky
Activity Score 86
Copywriter
T.'s picture

Isn't this campaign promoting what it is actually trying to prevent? Unless it's a totally animal-skin-free fashion show.

T.
Activity Score 1110

What's your ad telling the consumer?

ivan's picture

No, but it's certainly somewhat disorienting.

ivan
Creative Director at Ads of the World
genceemek's picture

Good one.

genceemek
kleenex's picture

like the concept.

kleenex
Activity Score 53272
Web Designer/Developer
blisteringbarnacles's picture

Uff! Perfect

blisteringbarnacles
Activity Score 289
MrPotatoHead's picture

Love it! Copy seems somewhat confusing - "Wear the cause"?

MrPotatoHead
Activity Score 539
Art Director
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