Skinless logos - crocodile

Campaign
Agency Network: 
Published/Aired: 
February 2015
MFW:  Skinless logos - crocodile

Description

Mozambique Fashion Week has a non-usage aggreament of any kind of illegal animal material-fabric on the Designers Collections. In the past years barbaric poaching has increased to new and alarming numbers and being this sort of criminal activity related to the fashion industry and Africa being its main supply, it was just natural to help raising awareness about this serious issue.

Print advertisement created by DDB, Mozambique for MFW, within the category: Public Interest, NGO.

Caption

Wear the cause. Fight against animal slaughter.

Advertising Agency: DDB Mozambique
Creative Director: André Coelho
Creative Supervisor: Ricardo Traquino
Art Directors: Ricardo Traquino, Thiago Alves
Copywriters: Ivo Alves, Ricardo Traquino
Illustrator: Maisa Chaves
Designer: Simão Maia
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