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Printeractive Campaign

Published/Aired: 
November 2011
Metrokane Print Ad -  Printeractive Campaign

Description

A simple campaign centered around how simple Metrokane products make the whole wine "process." The ads remain simple and straightforward, but yet delve deeper than the average print ad by incorporating interactive elements.

Caption

Scan the code and place your phone within the dotted lines.
Fanciful pouring/aplomb aerator. The Aerated Pourer by Metrokane.

Art Director / Copywriter: Tim Turnquist
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Highest Rated

jrulle's picture

I really like the idea... its simple yet it provides a satisfying level of engagement and interactivity.

I have been looking for something to create this feeling of engagement with a product launch ad I have been working on recently... I may use this idea as a jumping off point.

jrulle
Activity Score 3
Graphic Designer at Columbus, Ohio
andylefty's picture

Ah get me one of those.

Lovely demos. Perhaps wine lovers (who they're targeting) will do this.

It's an enticingly simple art direction.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
PDF's picture

Sorry but not the best use of media I've seen. There were better augmented reality app before. Not enough creative.

PDF
Activity Score 66
dbor's picture

This is not funny.

dbor
Activity Score 1455
jrulle's picture

I really like the idea... its simple yet it provides a satisfying level of engagement and interactivity.

I have been looking for something to create this feeling of engagement with a product launch ad I have been working on recently... I may use this idea as a jumping off point.

jrulle
Activity Score 3
Graphic Designer at Columbus, Ohio
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