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gonzohj's picture

Agency: CLM BBDO, France
Creative Director: Jean-François Sacco,
Gilles Fichteberg
Copywriter: Edouard Perarnaud
Art Director: Martin Darfeuille
Art Buyer: Sylvie Etchemaite
Photographer: Jean-Yves Lemoigne

We are all ignorants, but we don't all ignore the same things...

gonzohj
Activity Score 103

"We are all ignorants, but we don't all ignore the same things..."

Wordnerd's picture

Hm, not bad at all. something doesn't feel smooth looking at all versions but i can't put my finger on it. perhaps because the figures look the same but symolize things so different (ignorance - hate) but still good. makes you think

Wordnerd
Activity Score 6620
Copywriter
C-Rock's picture

Agreed, the continuity in this campaign could be stronger if it stayed on one side of the moral issue, rather than jump back and forth between each ad.

C-Rock
Activity Score 28
Other
SandMan69's picture

Agree with Wondernerd (fantatsic name), makes you think but doesn't quite feel right.

SandMan69
Activity Score 3818
Art Director |

Doin' it for the points

Charlie Pratt's picture

Makes me feel icky, which I would imagine is what they want me to think. Well done.

http://www.charlieprattdesign.com

Charlie Pratt
Activity Score 423
Mr.Top's picture

Very NIce.

Mr.Top
Activity Score 722
Dick Huges's picture

Like a spanish film campaign that won cannes a few years ago. With people dressed with t-shirts where you could read (Alchool, cocaine, etc) would hold other people and make they do things.

Dick Huges
Activity Score 935
Copywriter
klaussnow's picture

yeah, so in fact metro is not the black figure then, right?

klaussnow
Activity Score 1635
Art Director |

... its already been done...

512's picture

just great.

512
Activity Score 213
gonzohj's picture

Agency: CLM BBDO, France
Creative Director: Jean-François Sacco,
Gilles Fichteberg
Copywriter: Edouard Perarnaud
Art Director: Martin Darfeuille
Art Buyer: Sylvie Etchemaite
Photographer: Jean-Yves Lemoigne

We are all ignorants, but we don't all ignore the same things...

gonzohj
Activity Score 103

"We are all ignorants, but we don't all ignore the same things..."

wildbore's picture

...nice work guys!

wildbore
Activity Score 749
Creative Director at - - -
vincent fichard's picture

this is fucking good

vincent fichard
Activity Score 8
fp7. ACD
talkingisfree's picture

That's a good campaign! So simple, so clean, so smart. Great!

talkingisfree
Activity Score 2680
Art Director
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