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Shoe Drive (Driving Shoes)

Campaign
Agency Network: 
Published/Aired: 
November 2009
Metro Shoes:  Shoe Drive (Driving Shoes)

Description

Print advertisement created by Makani, India for Metro Shoes, within the category: Fashion.

Caption

Happy Feet Make Happy People!

Advertising Agency: Makani Creatives, India
Creative Directors: Ashish Makani, Sameer Makani
Art Director: Bhushan B. Dalvi
Photographer: Prabhat Shetty
Additional Advertising Agencys: Sachin Dalvi
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Highest Rated

Muneer Bhatti's picture

nice art direction in whole campaign

Muneer Bhatti
Activity Score 146
Creative Director at (FMCG) PTC, LTC, Unilever, etc. |

muneerbhatti@msn.com

Muneer Bhatti's picture

nice art direction in whole campaign

Muneer Bhatti
Activity Score 146
Creative Director at (FMCG) PTC, LTC, Unilever, etc. |

muneerbhatti@msn.com

CopyRight's picture

Such a great art deserves a better copy.

CopyRight
Activity Score 713
naseer's picture

yah.. you are right
I think the word comfort would work better here than happy.. although it worked very well for the kids ad

naseer
Activity Score 57
Photographer at al boom advertising
Marlus Lau's picture

No, no! This is terrible.

The steering wheel is at his stomach. Possibly the picture of this lad is not from the up-angle, but from the front. So the perspectives are wrong.

Or am I wrong?

Also...poor idea!

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
silvi's picture

Bad copy, good idea.

silvi
Activity Score 4170
Copywriter
mgriff21's picture

Nice art direction - but what's the concept? ...

mgriff21
Activity Score 592
Art Director at VCU Brandcenter (Richmond, VA) 2011 |

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

artcat10's picture

copy :(

artcat10
Activity Score 27
Art Director at dentsu |

nandakumar

Adaddicted's picture

For me the statement is true; if you have aching feet, you cannot be happy!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

rolling.stone's picture

true

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

Ed Rapport's picture

i think the perspective should be viewer looking down into the shoe, flat! These shoes are starting to hurt my feet. Pirouette? In leather loafers? I don't think so.. The copy is fine.

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
oliver79's picture

Creo que el copy esta algo haragan..... Me gusta mucho la gráfica!!!

http://portafoliodeoliver.blogspot.com

oliver79
Activity Score 146
Art Director
martinroq's picture

¿Dónde están los que dicen que la carrera de COPYWRITTER está caducando? Urge un buen COPY!!!!

martinroq
Activity Score 4
Creative Director at Funes y Asociados Publicidad
AKH's picture

The concept is very unrealistic. If the thought was Moving Happily then it culd have been executed very nicely. But the visual impact is gr8 on all the visuals...

AKH
Activity Score 29
Rival2000's picture

Nice art work. Difficult to understand the concept tho.

Rival2000
Activity Score 45
Copywriter
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