Shoe Drive (Driving Shoes)

Agency Network: 
November 2009
Metro Shoes:  Shoe Drive (Driving Shoes)


Print advertisement created by Makani, India for Metro Shoes, within the category: Fashion.


Happy Feet Make Happy People!

Advertising Agency: Makani Creatives, India
Creative Directors: Ashish Makani, Sameer Makani
Art Director: Bhushan B. Dalvi
Photographer: Prabhat Shetty
Additional Advertising Agencys: Sachin Dalvi
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Highest Rated

Muneer Bhatti's picture

nice art direction in whole campaign

Muneer Bhatti
Activity Score 146
Creative Director at (FMCG) PTC, LTC, Unilever, etc. |

Muneer Bhatti's picture

nice art direction in whole campaign

Muneer Bhatti
Activity Score 146
Creative Director at (FMCG) PTC, LTC, Unilever, etc. |

CopyRight's picture

Such a great art deserves a better copy.

Activity Score 713
naseer's picture

yah.. you are right
I think the word comfort would work better here than happy.. although it worked very well for the kids ad

Activity Score 57
Photographer at al boom advertising
Marlus Lau's picture

No, no! This is terrible.

The steering wheel is at his stomach. Possibly the picture of this lad is not from the up-angle, but from the front. So the perspectives are wrong.

Or am I wrong?

Also...poor idea!

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
silvi's picture

Bad copy, good idea.

Activity Score 4170
mgriff21's picture

Nice art direction - but what's the concept? ...

Activity Score 592
Art Director at VCU Brandcenter (Richmond, VA) 2011 |

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

artcat10's picture

copy :(

Activity Score 27
Art Director at dentsu |


Adaddicted's picture

For me the statement is true; if you have aching feet, you cannot be happy!

Activity Score 3435
Art Director |


rolling.stone's picture


Activity Score 2739
Copywriter at Delhi , India |


~ Quite obviously, I have gathered no moss ! ~

Ed Rapport's picture

i think the perspective should be viewer looking down into the shoe, flat! These shoes are starting to hurt my feet. Pirouette? In leather loafers? I don't think so.. The copy is fine.

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
oliver79's picture

Creo que el copy esta algo haragan..... Me gusta mucho la gráfica!!!

Activity Score 146
Art Director
martinroq's picture

¿Dónde están los que dicen que la carrera de COPYWRITTER está caducando? Urge un buen COPY!!!!

Activity Score 4
Creative Director at Funes y Asociados Publicidad
AKH's picture

The concept is very unrealistic. If the thought was Moving Happily then it culd have been executed very nicely. But the visual impact is gr8 on all the visuals...

Activity Score 29
Rival2000's picture

Nice art work. Difficult to understand the concept tho.

Activity Score 45
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