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D2D Mummy

Campaign
Agency Network: 
Published/Aired: 
October 2008
Metro:  D2D Mummy
Metro Print Ad -  D2D Mummy

Also From This Campaign 2

Description

Print advertisement created by Scholz & Friends, Sweden for Metro, within the category: Media.

Caption

From early morning till late at night, we'll keep your competitors full of fright. We're talking about Sweden's most horrifying media package. A terrifying deal where you reach 4,2 million Swedes. With formats such as the Chainsaw, the Mummy and the Beast, we call this package Dawn till Dusk. Oh my god, we've created a monster. Visit www.d2d.se if you dare

Advertising Agency: Scholz & Friends Stockholm, Sweden
Art Director: Yasin Lekorchi
Art Director assistant: Marcus Lundquist
Account Director: Christer Garell
Account Manager: Anna Sanchez
Creative Director: Zeke Tastas
Copywriter: Leo Dahlin
Digital Director: Erik Olsson
Illustrator / Final art: Marcus Lundquist
Photographer: Sven Prim
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Highest Rated

iT-iS-i's picture

Done that several times mate - it's still a chick. No guy has shoulders that narrow, and cheeks so highly raised. Don't even let me begin on the fingers... If it really is a guy, F it, they should have gone for a model a lil more masculine then. As it stands, that's a she to me.

Bathe yourself in gold-dust then i'll believe you're filthy rich.

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

Luiza Lucky's picture

Too bad I don't get Swedish. The website's visual looks great, though.

Luiza Lucky
Activity Score 59
Federal de Pernambuco University |

Luiza Lucky.

stitchy's picture

the worst ad ever with the greatest visual!!!

stitchy
Activity Score 779
creative design
Wordnerd's picture

yeah the website seem very nice.

the ad is much too complicated. It takes you minutes to understand what they actually want. plus the copy SUCKS. it tries to hard to backup the idea instead of making it clear

Wordnerd
Activity Score 6692
Copywriter
luispiter's picture
luispiter
Activity Score 2756
comunication
iT-iS-i's picture

A female Count Dracula. That's interesting...

Bathe yourself in gold-dust then i'll believe you're filthy rich.

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

SeanMartin's picture

Female? Dont think so, dude. Look again.

SeanMartin
iT-iS-i's picture

Done that several times mate - it's still a chick. No guy has shoulders that narrow, and cheeks so highly raised. Don't even let me begin on the fingers... If it really is a guy, F it, they should have gone for a model a lil more masculine then. As it stands, that's a she to me.

Bathe yourself in gold-dust then i'll believe you're filthy rich.

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

STRTLRS's picture

These look expensive! Hope it worked for them.

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

renzz's picture

Nice visuals!

renzz
Activity Score 227
Advertising student. |

- Has everyone noticed the secret behind these signatures? -

johan rosenberg's picture

Hey,
Glad you like it!
Looks like they missed out on adding me to the byline though i'm responsible for the background of this pic (and the monster in the other pic).
Retouching is done by me and the photographer Sven Prim.

And for those who's wondering about the gender of Dracula. It's a dude.

Cheers!
/Johan

johan rosenberg
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