Detox your home, 1

Agency Network: 
September 2008
Method:  Detox your home, 1


Print advertisement created by TBWA, United States for Method, within the category: House, Garden.

Advertising Agency: TBWA\CHIAT\DAY, USA
Creative Director: Patrick O'Neill
Associate Creative Directors: Robin Fitzgerald, David Steinke
Art Director: Beau Hanson
Copywriter: David Povill
Photographer: Giblin & James
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consolidated.db's picture

"as little of it as possible?"

what, couldn't find a solution without alcohol?

what's the discrepancy between your alcohol content & your competitors? just reducing it a tad doesn't sound like such a breakthrough...

you wouldn't wanna mislead a guy, would ya?

Activity Score 545
Copywriter at Ad Land
Andy-B's picture

How lame?!!!!!!
Was this done by students or what?...
For "USA" This is horrible!

Activity Score 280
Ogilvy, Johannesburg, South Africa
OMaxweller's picture

This is not lame. Its simply conveyed. Hard chemicals-hard stuff. Get it? Lately, all cleaning products in the US are going "green" and becoming environmentally "safe". I am so tired of seeing grass, leaves, or vector art depicting the two. I think this is a bold execution.

Activity Score 79
SeanMartin's picture

Agreed. It makes its point in a clever and recognizable way.

And definitely with you on the whole "grass and leaves" thing.

beigedogg13's picture

Great execution, go "USA"!

Activity Score 76
Art Director
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