Detox your home, 1

Campaign
Agency Network: 
Published/Aired: 
September 2008
Method:  Detox your home, 1

Description

Print advertisement created by TBWA, United States for Method, within the category: House, Garden.

Advertising Agency: TBWA\CHIAT\DAY, USA
Creative Director: Patrick O'Neill
Associate Creative Directors: Robin Fitzgerald, David Steinke
Art Director: Beau Hanson
Copywriter: David Povill
Photographer: Giblin & James
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consolidated.db's picture

"as little of it as possible?"

what, couldn't find a solution without alcohol?

what's the discrepancy between your alcohol content & your competitors? just reducing it a tad doesn't sound like such a breakthrough...

you wouldn't wanna mislead a guy, would ya?

consolidated.db
Activity Score 545
Copywriter at Ad Land
Andy-B's picture

How lame?!!!!!!
Was this done by students or what?...
For "USA" This is horrible!

Andy-B
Activity Score 280
Ogilvy, Johannesburg, South Africa
OMaxweller's picture

This is not lame. Its simply conveyed. Hard chemicals-hard stuff. Get it? Lately, all cleaning products in the US are going "green" and becoming environmentally "safe". I am so tired of seeing grass, leaves, or vector art depicting the two. I think this is a bold execution.

OMaxweller
Activity Score 79
Copywriter
SeanMartin's picture

Agreed. It makes its point in a clever and recognizable way.

And definitely with you on the whole "grass and leaves" thing.

SeanMartin
beigedogg13's picture

Great execution, go "USA"!

beigedogg13
Activity Score 76
Art Director
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