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dadada's picture

very nice visual and art direction

Activity Score 1708
Art Director |

Everybody is creative, be yourself.

Andreas TM's picture

Love the ad, hate the metal/mental pun.

Andreas TM
Activity Score 129
Creative Director
PaulyG_fill in the blank's picture

yea me too. It's not even a pun. The words would have to be identical. It's trying to be a pun.

PaulyG_fill in ...
Activity Score 1148
LisAD's picture

beautiful art direction on the campaign.

when it comes to the 'non-pun', the 'N' isn't really necessary because the phrase 'gone mental' is very established among people. they'll get the mental/metal from the saying anyway... I think ;)

Activity Score 446
Art Director |

"the art director says: whatever I say"

Enas's picture

why this one is very weird than others not same spirit

Activity Score 739
Art Director |

Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

_Yr's picture

excellent, concept by concept

Activity Score 44
gerald's picture

Excellent, Art Direction

Activity Score 6
Creative Director
Chris's picture

i thought dubai was a rather small place, yet quite a lot of work comes from there innit

Activity Score 1925
Art Director
kre8's picture

team Y&R once again, trying too hard.

Activity Score 979
klaussnow's picture

the one to beat is the needle-woman-head popping the balloon heads of the dudes.

Activity Score 1635
Art Director |

... its already been done...

kre8's picture

yeah, i find the other campaign from intermarkets dubai alot stronger.

Activity Score 979
azael's picture

Very strong visual

Activity Score 73
Creative Director
adsux's picture

oh cool....
helloo....metalic colors is gonna be a trend anytime soon, it's shown on the runways across europe n america.
so gone metal, means HN is already setting the trend!

Activity Score 50
Art Director
rage's picture

If there ever was a case of trying too hard...Good art direction doesn't translate into a good idea. And the word play is asinine.

Activity Score 4
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