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Wiebke

Campaign
Agency Network: 
Published/Aired: 
June 2011
Mercedes:  Wiebke

Description

Print advertisement created by Jung von Matt, Switzerland for Mercedes, within the category: Automotive.

Caption

Shorten your reaction time. Break Assist PLUS.

Advertising Agency: Jung Von Matt / Limmat, Switzerland
Executive Creative Director: Alexander Jaggy
Creative Directors: Fernando Perez, Livio Dainese
Account Manager: Urte Krause
Account Supervisor: Thomas Hinderling
Art Buyers: Ilonka Galliard, Deborah Herzig
Photographer: Hannes Kutzler
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Highest Rated

thedesignaddict's picture

I like the simplicity of the creative solution. However, I worked on Mercedes for years and this seems way off target for their brand.

I wish the idea was done for VW or Honda.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Ron Burgundy's picture

too silly for Merc.. tried to dress it up with identifying the target, but not doing it for me. but at the same time you could use this for a non luxury brand...and I have to admit...I laughed...art direction is good, doesn't fit the brand..nice work though

Ron Burgundy
Activity Score 1630
Art Director at Southern California
atb2005's picture

+1

atb2005
Activity Score 13557
Tommy G.'s picture

I think it's appropriate for Mercedes. These 3 ads look classic, chic and gorgeous. Totally in line with their marketing objectives. The chosen palette is subtle and the background is clean.
This ad is far from being avant-gardiste and it's important to understood that this campaign concerns their last innovation, they're not exposing their new cars.

Tommy G.
Activity Score 895
Graphic Designer at Job seeking
Ron Burgundy's picture

exactly why I chose the screen name I have, I can see through the glass your looking through, its all in particular taste...this "avant guard" isnt the view I would go...i mean there is a plethora ( srry had to use it ) off visual references that could translate faster reaction between intelligence and action that would be beautiful without that "Ballzack/In living Color's Head Detective visual..but hey to each his own.. regardless..nothing but love for ya tommy :-]

For those anchored to a different generation:

Ballzack:
http://youtu.be/F38WmjxnvMk

Head Detective:
http://www.youtube.com/watch?v=x3MHlF_HwZQ

Ron Burgundy
Activity Score 1630
Art Director at Southern California
thedesignaddict's picture

I like the simplicity of the creative solution. However, I worked on Mercedes for years and this seems way off target for their brand.

I wish the idea was done for VW or Honda.

thedesignaddict
Activity Score 5403
Art Director at Freelance
AdBuzzer's picture

Let's hope they have at least picked really expensive shoes for this campaign

AdBuzzer
Activity Score 1174
Marketing Manager |

http://adbuzzer.wordpress.com

slimmy's picture

Nice and simple.

slimmy
Activity Score 51
Art Director
ace85le's picture

Somehow this is very very awkward.

ace85le
Activity Score 3935
Marketing Manager |

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kleenex's picture

I agree...

kleenex
Activity Score 58793
Web Designer/Developer
Billoughsby's picture

Maybe it needs coordinated release of a series of bobble heads to redeem it. Maybe not.

Billoughsby
Activity Score 5154
Art Director |

That's it.

Glut's picture

works for me

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
abdeLooK's picture

so creepy.. brrr..

abdeLooK
Activity Score 250
Graphic Designer at Lyon, France
LittleJoe's picture

Cernobyl

LittleJoe
Activity Score 345
Graphic Designer at Torino
LittleJoe's picture

Or the Super Mario Boot...

LittleJoe
Activity Score 345
Graphic Designer at Torino
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