Description
Photographer: Maground.com / Gozooma.de
Print advertisement created by Scholz & Friends, Germany for Mercedes, within the category: Automotive.
Individual power distribution for each wheel.
The Vito. Now with four-wheet-drive 4x4 and Electronic Traction System 4ETS.
Chief Creative Officer: Martin Pross
Executive Creative Director: Matthias Spaetgens
Creative Directors: Robert Krause, David Fischer, Philipp Woehler
Art Director: Melanie Specht
Copywriter: Stefan Sohlau
Account Manager: Anna Gabriel
Account Supervisor: Stefanie Wurst
Art Buying: Kirsten Rendtel
Postproduction: Appel Grafik
Nice one. Very clever.
I've never been able to sell through a car ad with no car in it though. I don't know how so many ads that end up in award annuals manage to do it. Such a mysterious phenomenon.
Agree with Taylormade. This is a typical case of targeting not the TA but the award judges. Sad.
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beautiful,
idea & execution is too good..
i have something to add. in the above conversation, ad must make an impression in mind, by touching the heart. I mean it must have the quality to make the viewer think. Here creativity plays its role. role.
"If you are irritated by every rub, how will you be polished?"
— Rumi
The original was way better http://adsoftheworld.com/media/print/audi_grip_2
A wise and funny statement from taylormade. I think the phenom is a flexing of the anti-product shot mentality. That's all. When anyone can get away from it, all of us treasure it.
That's it.
I agree with Taylormade as well. Especially to do the anti-product shot with this brand. Well done.
Well ... For Mercedes brand ok ... But as a car ad .. I agree with taylormade .. This ad target the award not the customers
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