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Traffic Light

Campaign
Agency Network: 
Published/Aired: 
July 2011
Mercedes:  Traffic Light

Description

Photographer: Maground.com / Gozooma.de

Print advertisement created by Scholz & Friends, Germany for Mercedes, within the category: Automotive.

Caption

Individual power distribution for each wheel.
The Vito. Now with four-wheet-drive 4x4 and Electronic Traction System 4ETS.

Advertising Agency: Scholz & Friends, Berlin, Germany
Chief Creative Officer: Martin Pross
Executive Creative Director: Matthias Spaetgens
Creative Directors: Robert Krause, David Fischer, Philipp Woehler
Art Director: Melanie Specht
Copywriter: Stefan Sohlau
Account Manager: Anna Gabriel
Account Supervisor: Stefanie Wurst
Art Buying: Kirsten Rendtel
Postproduction: Appel Grafik
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Taylormade's picture

Nice one. Very clever.

I've never been able to sell through a car ad with no car in it though. I don't know how so many ads that end up in award annuals manage to do it. Such a mysterious phenomenon.

Taylormade
Activity Score 408
CrackerJackFlash's picture

Awesomeness

CrackerJackFlash
Activity Score 19599
Creative Director |

www.crackerjackflash.com

ace85le's picture

Agree with Taylormade. This is a typical case of targeting not the TA but the award judges. Sad.

ace85le
Activity Score 3935
Marketing Manager |

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www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

bhuvneshwar.chd's picture

beautiful,

idea & execution is too good..

i have something to add. in the above conversation, ad must make an impression in mind, by touching the heart. I mean it must have the quality to make the viewer think. Here creativity plays its role. role.

bhuvneshwar.chd
Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

Shehzadhere's picture

Good insight

Shehzadhere
Activity Score 50
Art Director
pierrelastname's picture

Fantastic!

pierrelastname
Activity Score 2869
Copywriter
art_fan_bkk's picture
art_fan_bkk
Activity Score 3
Art Director
dean viii's picture

sorry, not the same idea. close, but not the same.

dean viii
Activity Score 1686
Creative Director
dean viii's picture

nice.

dean viii
Activity Score 1686
Creative Director
Billoughsby's picture

A wise and funny statement from taylormade. I think the phenom is a flexing of the anti-product shot mentality. That's all. When anyone can get away from it, all of us treasure it.

Billoughsby
Activity Score 5154
Art Director |

That's it.

CommandZ's picture

I agree with Taylormade as well. Especially to do the anti-product shot with this brand. Well done.

CommandZ
Activity Score 2515
Creative Director
toshmr's picture

Smart

toshmr
Activity Score 129
Guagua
Hydrogen's picture

good

Hydrogen
Activity Score 86
Other at none |

hydrogen

alaaelalfi's picture

Well ... For Mercedes brand ok ... But as a car ad .. I agree with taylormade .. This ad target the award not the customers

alaaelalfi
Activity Score 40
Art Director at UPS
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