The End

Campaign
Agency Network: 
Published/Aired: 
October 2009
Mercedes:  The End

Description

Print advertisement created by Jung von Matt, Austria for Mercedes, within the category: Automotive.

Caption

Navigation and entertainment in one.

Advertising Agency: Jung con Matt/Donau, Vienna, Austria
Art directors: Volkmar Weiss, Dian Warsosumarto
Copywriters: Andreas Putz, Thomas Niederdorfer
Photographer: Jork Weismann
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Marlus Lau's picture

I don´t get it.

Marlus Lau
Activity Score 1788
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
talkingisfree's picture

Nice!

talkingisfree
Activity Score 2680
Art Director
mikeelrapido's picture

??

mikeelrapido
Activity Score 1921
Copywriter at Evo S.C. |

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Szychowski's picture

Nice idea

Szychowski
Activity Score 87
Art Director at Warsaw, Poland |

http://www.szychowski.info

khalu's picture

? ??????

khalu
Activity Score 30
Planner at TBWA\Benchmark, Nepal
Guest's picture

I think that "the end" is the end of a movie (entertainment) and "the end" of the road/trip (navigation).

Guest
dthlb72's picture

... and just reach home.

dthlb72
Activity Score 541
Art Director, ADK Malaysia
Hellas's picture

i get it but the idea is too forced. from looking at this ad what i think at first is that these people finally found their dream house. the end.

Hellas
Activity Score 1172
Student |

"I don't live in Greece, Greece lives in me..."

AmigoInvisible's picture

Lovely idea, but like it has been pointed out, so-so execution. Is this even a house that someone who owned a Mercedes would live in?

AmigoInvisible
Activity Score 195
AmOgodzzz's picture

Yeah, this idea's a bit weak. Tries too hard and the payoff is a disappointment.

AmOgodzzz
Activity Score 822
Copywriter at School of Visual Arts
miko1aj's picture

Oh c'mon. It's great ad, great campaign. It's obviously not created for festivals and it's simple and clear. Very memorable and witty. Congrats for the team.

miko1aj
Activity Score 3010
Guest's picture

neither simple nor clear !! I rly can't get it until now!!!!!! I think maybe he means that this is the END because they have no mercedes in the parking?

Guest
AmigoInvisible's picture

This is what I gather from the execution: The "Splitview" (assuming this is a screen inside the car) provides both navigation and entertainment. Hence the rearview camera (navigation while parking) and the old-school "End" title (entertainment).

If so, I stand by my initial opinion—good concept and so-so execution (and I think it may be as simple as changing the background photo).

AmigoInvisible
Activity Score 195
rolling.stone's picture

Idea is OK, art isn't

rolling.stone
Activity Score 2731
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

mcfly's picture

Great work.

mcfly
Activity Score 50
Graphic Designer
Krik Krak Krow's picture

'Fin' was better. 'The End' has one word too many.

Krik Krak Krow
Activity Score 39
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