The Bear

Campaign
Agency Network: 
Published/Aired: 
May 2016
Mercedes: The Bear

Description

Print advertisement created by BBDO, Chile for Mercedes, within the category: Automotive.

Caption

Presented by Night View Assist.

Advertising Agency: BBDO, Chile
Executive Creative Directors: Marcelo Con, Jorge Muñoz
Creative Director: Rodrigo Peralta
Art Directors: Felipe Alcalde, Celim Kores Cáceres, Rafael Alegría
Copywriters: Felipe Araya, Matías Celis
Photographer: MCM
Retouchers: Felipe Alcalde, Victor Arancibia
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Highest Rated

Sacrilegend's picture

I say it's quite clever.

Sacrilegend
Activity Score 3394
Copywriter
Bill B's picture

Win!

Bill B
Activity Score 106
Copywriter
kleenex's picture

I would not go that far,

kleenex
Activity Score 58777
Web Designer/Developer
Ramat Ajala's picture
Ramat Ajala
Activity Score 800
raspi's picture

Is the same idea, but this have better execution, because the bear still stay on the way.

raspi
Activity Score 42
Copywriter
BAdsoftheworld's picture

Ok

BAdsoftheworld
Activity Score 3519
Caio89's picture

I like this one a lot.

Caio89
Activity Score 517
Copywriter
Sacrilegend's picture

I say it's quite clever.

Sacrilegend
Activity Score 3394
Copywriter
Pete R.'s picture

It's nice, but I don't see it beyond a bronze.

Pete R.
Activity Score 3412
Illustrator
L. Wiesen's picture

Good one...

L. Wiesen
Activity Score 1340
Copywriter
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