Taxi, Afro

Agency Network: 
October 2012
Mercedes:  Taxi, Afro


The new Mercedes-Benz B-Class has so much space that it is the ideal taxicab.

Print advertisement created by Shanghai, Germany for Mercedes, within the category: Automotive.


Spacious. The B-Class Taxi.

Advertising Agency: Shanghai, Berlin, Germany
Creative Directors: Stefan Karl, Heiner Baptist Rogge
Art Director: Lisa Berger
Copywriters: Michael Spilker, Christopher Ruckwied
Illustrator: Max Kostenko / Lemonade Illustration Agency
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DesignDine's picture

Good one. Liked it.

Activity Score 1313
Art Director at UK |

certaintly's picture

dont like the connection to a taxi cab

appealing art though

Activity Score 3984
Show me the money's picture

Nice illustration. That's it.

Show me the money
Activity Score 356
ItMatters's picture

It's different. Like it.

Activity Score 2167
pierrelastname's picture

very vey bad.

Activity Score 2865
Siddarth Basavaraj's picture

I liked it for its simplicity

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

NicoCiego's picture

I feel like this Idea would be the first thing that would come to mind.

Activity Score 1031
Art Director at Quezon City Philippines
the_lizard_king's picture

The art is really appealing... I see a good relation with the communication. Good job guys.

Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

Sof_Darv's picture

Loved the illustration, concept idea not so strong.

Activity Score 2
Graphic Designer
Klara K.'s picture

Completely agree.

Klara K.
Activity Score 3343
Charles University in Prague
kleenex's picture

The illustrations are great, BUTTTT only the sumo one really works though...

How many people have an Afro that LARGE or dog that big???

Activity Score 58777
Web Designer/Developer
gioborde's picture

Really?, was that comment for real?

Activity Score 1385
Art Director at LEO BURNETT |


mitali prasad's picture

i didnt; get it,,,whats; the connection,,,between the hair and a mercedes benz?

mitali prasad
Activity Score 458
General Manager
meistershalis's picture

Art direction is good. Idea is tad bit too forced; doesn't really fit in. Merc could have got a better job.

Activity Score 144
mitali prasad's picture

please answer my question too,,,,,,

mitali prasad
Activity Score 458
General Manager
MattValenzuela's picture

it's the obvious to do when you think about the space. I saw the same thing for another car advertising about 3 years ago in my university... made by a student

Activity Score 224
Art Director at BBDO Chile
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