Description
Print advertisement created by Y&R, Israel for Mercedes, within the category: Automotive.
Superfect
The E-Class Coupé
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Art Director: Meron Sasson
Copywriter: Sharon Refael
Account Director: Tal Fishbain
Account Supervisor: Yael Yuz
Account Executive: Hagit Erez
artistically awesome, but the concept is so worn out already :/
Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel are they serious? Made up English adjectives for a country that is Hebrew and Arabic? I'm not quite sure how this will sell cars, or high priced Mercedes Benz for that matter. Also what does language have to do with quality of a car or of that specific Benz model? Not much. Very lazy copywriting, and uninspiring creative idea overall.
Love E-Class
Digital product designer | Custom URL shortener and smart links
the font type looks very sanitary pad...
the font type looks very fmcg...
Great car!
<---------------SexInAds------------------>
Amateur.
***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!
What did the folks at Shalmor Avnon Amichay/Y&R Interactive Tel Aviv actually do here?
The Photography is by Jung von Matt / Hamburg - does one really need an AD and not one, not two, but three CDs for a headline and a subline?
To answer Guest's question, 2 CDs wrote one part of the headline each. Which explains the strange coinage. The third CD wrote the subline.
Super boring
And by the way: The Art Direction (Photography) is made by Jung von Matt/Hamburg – together with Uwe Duettmann.
In other words, if anyone should be taking credit for this ad, it's definitely not Shalmor Avnon Amichay/Y&R Interactive Tel Aviv. Shameful to take credit for someone else's work this way.
It's nothing groundbreaking or super refreshing, but it suffices in keeping the company name fresh in everyone's memory which is basically what a large brand like Mercedes needs. As for the one who wondered why an English ad for a country that's largely Hebrew and Arabic, maybe it was an ad for an airport, business center, resort? The ad is decent, but nothing more either. 7/10.
how can client acept this its pathetic
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