Agency Network: 
March 2008
Mercedes:  Straight
Mercedes Print Ad -  Straight

Also From This Campaign


Print advertisement created by Ponto de Criacao, Brazil for Mercedes, within the category: Automotive.


The shortest way between C and A isn't a straight line.

Advertising Agency: Ponto de Criação / Omnicom Group, São Paulo, Brazil
Creative Director: Guto Araki
Art Director / Illustrator: Cristiano Canguçu
Copywriters: Guto Araki, Angela Ribeiro
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askon's picture

It's a curved line!!!

Good one!!

Activity Score 431

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

Lip's picture

it´s autocad?

Pedro Paes | Especial Cannes Lions

Activity Score 234
krautland's picture

not true. the shortest way would be a straight line.

lame ad.

Activity Score 3212
Art Director at erm... no calls please.
nice gaijin's picture

Wow, this has to be the most boring Brazilian ad I've seen. Fail.

nice gaijin
Activity Score 815
reactor's picture

The headline and the visual are more of a 'corporate image builder' of Mercedez. One can assume that there is no room for shortcuts in the company's corporate philosophy. The problem starts here- they are also trying to sell the 'New C63 AMG under the same umbrella. That does not jive with the headline and the visual. And the ad hasn't attempted to use the corporate philosophy in introducing the new C63.The ad is incomplete.

Activity Score 294
Creative Director, Monsoon Marketing Communications, Doha, Qatar |


Adaddicted's picture

Do they still need an ad like this?
Shattered details on every corner!
Would have been a much cleaner layout!!

Activity Score 3431
Art Director |


arturasatryan's picture

So what? and it could be straight, so?

Activity Score 153
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