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Soccer

Campaign
Agency Network: 
Published/Aired: 
May 2011
Mercedes:  Soccer

Description

Print advertisement created by Grey, Brazil for Mercedes, within the category: Automotive.

Caption

If you want more space. Sprinter Cargo.

Advertising Agency: Grey, Brazil
Creative Directors: Guy Costa, Alexandre Scaff
Art Directors: Lucas Heck, Ricardo Sarno
Copywriter: Filipe Medici
Photographer: Manipula
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Highest Rated

quantup's picture

so abstract. maybe over-thinking

quantup
Activity Score 14
MaximeGK's picture

Doesn't seem like anything incredible. I like that there is a lot of space and that it brings curiosity to the print. I'm assuming that if you have a car you can get there and have the space to bring the fooztable there. I wouldn't give it a10 without explanation like the first reviewer did.

MaximeGK
Activity Score 78
Church Money's picture

I get that it's difficult to do something interesting and fun when you're advertising a cargo van, but please at least TRY to advertise to your target market, which isn't anybody shown in the 3 ads. These vans are for businesses who need to transport goods safely and efficiently - I get nothing like that from these ads.

Church Money
Activity Score 76
Art Director
ace85le's picture

I didn't know that. If that's true you're right. It seems the ads target more families and business men.

ace85le
Activity Score 3935
Marketing Manager |

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www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

pierrelastname's picture

sad ad!

pierrelastname
Activity Score 2869
Copywriter
Manoma's picture

Same problem here :
If they choose to play on the babyfoot table, rather than on the ground,
it's certainly because, In mercedes, all is better.

We can imagine, comfort, efficiency etc...

So the first sense of the ads, is inverted,
in my opinion

So : nice but wrong...

Manoma
Activity Score 1108
Copywriter
kleenex's picture

crap.

kleenex
Activity Score 58797
Web Designer/Developer
Ed Rapport's picture

Ok I finally get it.. Not entirely the most creative way to exaggerate space. Looks like they (Mercedes Benz) has a really boring unimaginative marketing executive selling their Benzo's. Think I'll spend my hard earned dollars on a BMW instead.

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
quantup's picture

so abstract. maybe over-thinking

quantup
Activity Score 14
phillsucks's picture

Forever alone

phillsucks
Activity Score 131
Art Director at Duelo
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