Snow

Campaign
Agency Network: 
Published/Aired: 
December 2008
Mercedes:  Snow

Description

Print advertisement created by Jung von Matt, Germany for Mercedes, within the category: Automotive.

Caption

At home on snow. 4Matic, the permanent four-wheel-drive from Mercedes-Benz.

Advertising Agency: Jung von Matt/Spree, Berlin, Germany
Creative Director: Michael Haeussler, Florian Kitzing
Art Director: Kalle Haasum, Mareike geisker, Markus Kremer, Ole Kleinhans
Copywriter: Arndt Poguntke
Art Buying: Marjorie Jorrot
Photographer: Klaus Merz
Producer: Sven Hannemann
Postproduction: Zerone
Account Manager: Yves Rosengart
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sneakyhands's picture

i'd say this one works the best. the others feel rubber stamped. i'm also a little on the fence on whether or not this is right for mercedes, though i do like it.

sneakyhands
Activity Score 1857
Copywriter
AmigoInvisible's picture

Nice idea.

For some reason, however––and this is just personally––I'm a little tired of the Mercedes ad layout. There's nothing inherently *wrong* with it (and of course it's good too keep it consistent with their other media), but... I wouldn't mind a new art direction.

Nonetheless, good concept.

AmigoInvisible
Activity Score 195
everartz's picture

this is a good art direction and a good idea as well, but i was thinking that repeating the same small figure is a bit boring, but the entire look of the ad appeals to me...
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Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

prohomopithecus's picture

Nice ad, but it better works for me on web as a pop-up banner, that gradually grows.

prohomopithecus
Activity Score 39
Guest's picture

fucking thing sucks, usual JvM crap...

Guest
Guest's picture

see the new Audi TVC.

Guest
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