Advertisement

Snow

Campaign
Agency Network: 
Published/Aired: 
December 2008
Mercedes:  Snow

Description

Print advertisement created by Jung von Matt, Germany for Mercedes, within the category: Automotive.

Caption

At home on snow. 4Matic, the permanent four-wheel-drive from Mercedes-Benz.

Advertising Agency: Jung von Matt/Spree, Berlin, Germany
Creative Director: Michael Haeussler, Florian Kitzing
Art Director: Kalle Haasum, Mareike geisker, Markus Kremer, Ole Kleinhans
Copywriter: Arndt Poguntke
Art Buying: Marjorie Jorrot
Photographer: Klaus Merz
Producer: Sven Hannemann
Postproduction: Zerone
Account Manager: Yves Rosengart
Log in to post comments
sneakyhands's picture

i'd say this one works the best. the others feel rubber stamped. i'm also a little on the fence on whether or not this is right for mercedes, though i do like it.

sneakyhands
Activity Score 1857
Copywriter
AmigoInvisible's picture

Nice idea.

For some reason, however––and this is just personally––I'm a little tired of the Mercedes ad layout. There's nothing inherently *wrong* with it (and of course it's good too keep it consistent with their other media), but... I wouldn't mind a new art direction.

Nonetheless, good concept.

AmigoInvisible
Activity Score 195
everartz's picture

this is a good art direction and a good idea as well, but i was thinking that repeating the same small figure is a bit boring, but the entire look of the ad appeals to me...
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

prohomopithecus's picture

Nice ad, but it better works for me on web as a pop-up banner, that gradually grows.

prohomopithecus
Activity Score 39
Guest's picture

fucking thing sucks, usual JvM crap...

Guest
Guest's picture

see the new Audi TVC.

Guest
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now