Mercedes

Silverstone

Campaign
Germany
Agency Network: 
Jung von Matt
Published/Aired: 
January 2014
Posted: 
March 12, 2014
Like
29
Comments
6
Mercedes: Silverstone
Mercedes Print Ad - Silverstone

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Tags

Print Germany Automotive Mercedes Jung von Matt

Description

Print advertisement created by Jung von Matt, Germany for Mercedes, within the category: Automotive.

Caption

The new SLS AMG Coupe Electric Drive.

Advertising Agency: Jung von Matt/Elbe, Hamburg, Germany
Chief Creative Officers: Doerte Spengler-Ahrens, Jan Rexhausen
Creative Director / Copywriter: Felix Fenz
Art Director: Michael Hess
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kleenex's picture
Mar 12, 2014 - 12:48

They have a concept, but a poor one.

kleenex
Activity Score 58777
Web Designer/Developer
Like
1
Marcao's picture
Mar 13, 2014 - 2:02

Agreed. It conveys neither speed nor fuel efficiency, or anything that would make me buy the car. All I see is a bad visual pun. I usually like Mercedes ads but this is a bit of a letdown.

Marcao
Activity Score 3029
Copywriter at DDB Group Asia Pacific
Like
1
morse's picture
Mar 12, 2014 - 15:27

Visually very nice. Connects racing, electricity and Mercedes.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Like
brymiguel's picture
Mar 13, 2014 - 16:18

Smart concept. Electric car built for the track. Good work.

brymiguel
Activity Score 60
Like
1
Vladi Vascalup's picture
Mar 14, 2014 - 9:35

built for one lap?!

Vladi Vascalup
Activity Score 458
Art Director
Like
1
historica's picture
Mar 16, 2014 - 6:45

wah...

historica
Activity Score 110
university of dhaka
Like
1
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