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Silverstone

Campaign
Agency Network: 
Published/Aired: 
January 2014
Mercedes:  Silverstone

Description

Print advertisement created by Jung von Matt, Germany for Mercedes, within the category: Automotive.

Caption

The new SLS AMG Coupe Electric Drive.

Advertising Agency: Jung von Matt/Elbe, Hamburg, Germany
Chief Creative Officers: Doerte Spengler-Ahrens, Jan Rexhausen
Creative Director / Copywriter: Felix Fenz
Art Director: Michael Hess
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kleenex's picture

They have a concept, but a poor one.

kleenex
Activity Score 57481
Web Designer/Developer
Marcao's picture

Agreed. It conveys neither speed nor fuel efficiency, or anything that would make me buy the car. All I see is a bad visual pun. I usually like Mercedes ads but this is a bit of a letdown.

Marcao
Activity Score 3029
Copywriter at DDB Group Asia Pacific
morse's picture

Visually very nice. Connects racing, electricity and Mercedes.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

brymiguel's picture

Smart concept. Electric car built for the track. Good work.

brymiguel
Activity Score 60
Vladi Vascalup's picture

built for one lap?!

Vladi Vascalup
Activity Score 455
Graphic Designer
historica's picture

wah...

historica
Activity Score 110
university of dhaka
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