Scratch

Campaign
Agency Network: 
Published/Aired: 
July 2011
Mercedes:  Scratch

Description

Print advertisement created by Shanghai, Germany for Mercedes, within the category: Automotive.

Caption

Don't make a big fuss about a minor scratch on your car.
Go visit Mercedes-Benz SmallRepair.

Advertising Agency: Shanghai, Berlin, Germany
Creative Directors: Stefan Karl, Heiner Baptist Rogge
Art Director: Heiner Baptist Rogge
Copywriter: Stefan Karl
Illustrator: Heiner Baptist Rogge
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atb2005's picture

Scam. There is NO way Mercedes would sign off on this.

atb2005
Activity Score 13547
Shawali's picture

The banners for some crappy browser games on this site look like Cannes winners compared to this lame attempt at an ad campaign.

I agree with atb, I can't believe Mercedes gave this a go.

Ivan, maybe you should take it off, it's embarrassing enough for everybody...

Shawali
Activity Score 8428
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

ace85le's picture

Student work.

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Roger Keynes's picture

Icht bein dodgy ;)

Roger Keynes
Activity Score 5496
Copywriter |

The Jobless Writer
Will Think for Salary

k.app.ad's picture

Awesome ad.

k.app.ad
Activity Score 108
Art Director at Ogilvy & Mather pvt. Mumbai |

http://www.facebook.com/profile.php?id=1201459255&v=info

Abhishek Parikh's picture

Mercedes could have done better.

Abhishek Parikh
Activity Score 568
Billoughsby's picture
Billoughsby
Activity Score 5154
Art Director |

That's it.

sush's picture

i lik the freshness

sush
Activity Score 566
creative writer and organizer |

sue

Shawali's picture

You're kidding, right?

Shawali
Activity Score 8428
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

imagineit's picture

These are shocking! I am embarrassed for Mercedes!

imagineit
Activity Score 550
Lazarus's picture

The kind of stuff that shows up on here never ceases to amaze me.

Lazarus
Activity Score 1537
Creative Director
Glut's picture

student work

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
kleenex's picture

bad ads....

kleenex
Activity Score 58777
Web Designer/Developer
Taylormade's picture

The kerning looks ok.

(Just thought I would try to find something nice to say.)

Taylormade
Activity Score 406
andylefty's picture

Odd.

andylefty
Activity Score 4531
Graphic Designer at Central Saint Martins College of Art and Design
dbor's picture

Too much expressive.

dbor
Activity Score 1453
Nike Diesel's picture

wtf? this gotta be fake!? For Merc???

Nike Diesel
Activity Score 13708
Art Director
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