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Run

Campaign
Agency Network: 
Published/Aired: 
May 2011
Mercedes:  Run

Description

Print advertisement created by Grey, Brazil for Mercedes, within the category: Automotive.

Caption

If you want more space. Sprinter Cargo.

Advertising Agency: Grey, Brazil
Creative Directors: Guy Costa, Alexandre Scaff
Art Directors: Lucas Heck, Ricardo Sarno
Copywriter: Filipe Medici
Photographer: Manipula
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Highest Rated

Ed Rapport's picture

I don't get it? Where is the creative part supposed to be?

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
abdeLooK's picture

it feels more lonelyness than space..

abdeLooK
Activity Score 250
Graphic Designer at Lyon, France
ace85le's picture

This is just exaggeration humor. Doesnt really work here. A bit far fetched I think.

ace85le
Activity Score 3935
Marketing Manager |

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www.scorchidentity.com

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Manoma's picture

Here it's the same problem :
The first idea, (when you see it's a mercedes ADS, it's that the man running can have made the choice to run here),
because it's better and more comfortable and efficicent than on the real ground...

That's would be more in the style from Mercedes,
so i understand this way in first, and not the inverse.

So it's wrong in my opinion...

Manoma
Activity Score 1108
Copywriter
kuzni's picture

I think I'll stick to my Audi...

kuzni
Activity Score 25
Copywriter
Ed Rapport's picture

I don't get it? Where is the creative part supposed to be?

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
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